Autor(es):
Laka, Edite
Data: 2012
Identificador Persistente: http://hdl.handle.net/10362/15968
Origem: Repositório Institucional da UNL
Assunto(s): Corporate social responsibility (CSR); Reputation; Performance; Organizational commitment; Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Descrição
This study investigates the importance and benefits of having a strategic Corporate Social Responsibility (CSR) program by testing the interrelationships between strategic CSR with three external (reputation, corporate image, and customer loyalty) and four internal (organizational commitment, job satisfaction, performance, and organizational deviance) variables. 269 clients and non-clients along with 190 employees and their direct supervisors completed the survey. Strategic CSR has shown to have a positive impact on all the variables studied with the exception of organizational deviance. Practical implications and suggestions for future research are discussed.