7 documents found, page 1 of 1
The effect of consumers' involvement on healthy food purchase intention, mediat...
Añaña, Edar da Silva; Barbosa, BelémSustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .; The main objective of this work is to provide a framework for understanding how the engagement with healthy eating and with the social network itself is converted into purchase intention, stimulated (or not) by the Instagrammers’ recommendation. And beyond that, the work also evaluates if/how...
The Sense of Belonging Amongst Tourism Students in Brazil: An assessment compar...
Añaña, Edar da Silva; Mello, Simone Portella Teixeira de; Severo, Patrícia Schneider; Borges, Gustavo da RosaThis work analyzes the profiles of undergraduate students of tourism at two public universities in the south of Brazil, aiming to understand the motivations that led them to choose a career in tourism, and how they integrate themselves into the social fabric and appropriate the university as their own. It is a descriptive and predominantly quantitative study, focusing on undergraduate students enrolled in diffe...
Touristic destination image in light of the service dominant logic of marketing
Añaña, Edar da Silva; Anjos, Francisco Antonio dos; Pereira, Melise de LimaThis paper analyzes the composition and internal arrangement of touristic seaside destinations in Brazil, in light of three not-yet tested theories: the Means-End Chain (Gutman, 1982) , the Service Dominant Logic of Marketing (Vargo & Lusch, 2004), and the organizational triad for local development proposed by Vázquez-Barquero (1999). An internet-based survey was distributed and completed by 178 people. The...
THE QUALITY OF HOTEL SERVICES: A STUDY BASED ON ONLINE TRAVEL REVIEWS (OTRS)
Limberger, Pablo Flôres; Meira, Jéssica Vieira de Souza; Añaña, Edar da Silva; Sohn, Ana Paula LisboaThe quality of services offered by hotels has being among the interest of several researchers in the last times. The main aim of this research is to analyse the quality of services provided by hotels in Florianopolis (SC), through data available in the Booking.com homepage. The study employs a descriptive-quantitative approach, using Online Travel Reviews (OTRs) available on the website www.booking.com. In tota...
AN ASSESSMENT OF THE RELATIONSHIP BETWEEN FANS’ PASSION AND SPONSORING BRANDS I...
Silva, Renata Santos; Añaña, Edar da Silva; Alves, Camila Elisa; Borges, Gustavo da RosaFootball is a national passion in Brazil, and for this reason, companies interest in sponsoring teams is increasing. This study seeks to understand how a sponsoring brand is affected by the momentary condition of a football team, and evaluate whether fans’ attachment to the brand also influence the image of the advertised brand. Five hypotheses were tested and results suggest the brand sponsor a football club i...
Os valores pessoais e sua influência na avaliação dos atributos de marca : uma ...
Añaña, Edar da SilvaA tese investiga a influência dos valores pessoais na percepção de uma marca, no contexto intra e intercultural. O objetivo central é verificar como os valores pessoais se relacionam entre si e com os demais elementos da cultura e, fundamentalmente, se eles modelam a percepção de um objeto de consumo, aqui representado por uma marca simbólica de alcance universal – a Nike. Utiliza a Rokeach Value Survey (ROKEAC...
Utilização da terra como ativo de baixo risco, na diversificação de carteiras d...
Añaña, Edar da SilvaO trabalho investiga, numa perspectiva de risco e retorno, o risco inerente à terra agrícola, em comparação com as ações formadoras do Índice da Bolsa de Valores de São Paulo - IBOVESPA, com vistas a identificar possíveis correlações entre estes ativos, que permitam recomendar a posse do primeiro como elemento redutor do risco do segundo, nos períodos de crise do mercado acionário. Parte do pressuposto que, sen...