2 documents found, page 1 of 1
The online destination image as portrayed by the user-generated content on soci...
Guerreiro,Manuela; Pinto,Patrícia; Ramos,Célia M.Q.; Matos,Nelson; Golestaneh,Homayoun; Sequeira,Bernardete; Pereira,Luís Nobre; Agapito,DoraAbstract Tourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the s...
Understanding tourist recommendation through destination image: a chaid analysis
Agapito,Dora; Oom do Valle,Patrícia; Mendes,Júlio da CostaIn spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists’ revisit, other factors contribute to tourists’ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are considered to be the most credible source of information in the process of choosing a holiday destination, becoming rel...