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Metaverso: A próxima fronteira do marketing digital

Aguiar, João Pedro

Nos últimos anos, o conceito de metaverso tem atraído a atenção de empresas e consumidores, uma vez que as tecnologias fundamentais para a sua implementação têm vindo a desenvolver-se, tornando cada vez mais viável a sua implementação. A sua implementação e aplicação a várias áreas do quotidiano trará mudanças fundamentais nas perceções, comportamentos e formas de atuação dos consumidores. Consequentemente, a f...


Objective structured clinical/practical examination (OSC/PE) in pharmaceutical ...

Cavaco-Silva, Patrícia; Ribeiro, Ana Clara; Figueiredo, Alexandra; Guerreiro, Daniela; Torres, Edite Oliveira; Costa, Isabela Margarida


Objective Structured Clinical/Practical Examination (OSC/PE) in Pharmaceutical ...

Cavaco-Silva, Patrícia; Ribeiro, Ana Clara; Figueiredo, Alexandra; Guerreiro, Daniela; Torres, Edite Oliveira; Costa, Isabela Margarida




Patient safety : Cardio and cerebrovascular risk of major adverse events follow...

Aguiar, João Pedro

Chapter 1 introduces what is known about the current challenges of medication management in the elderly, with a special focus on management of potentially inappropriate medications (PIMs) in clinical practice. Available evidence on PIMs with cardiac and cerebrovascular risk of adverse events, especially in terms of major outcomes (Major Adverse Cardiac and Cerebrovascular risk of Adverse Events – MACCE), is des...


Healthcare professionals' views on the management of medication complexities in...

Aguiar, João Pedro; Marques, João Gama; Leufkens, Hubert G. M.; Costa, Filipa Alves da

Background: Many challenges in elderly pharmacotherapy are identified, including the use of Potentially Inappropriate Medications (PIMs) which may increase the odds of adverse events, especially in elderly patients with mental health disorders (e. g., behavioral, and psychological symptoms of dementia–BPSD, schizophrenia, bipolar disorder). However, information on the knowledge and practice of healthcare profes...


Fast-Track Management of Acute Chest Pain: Experience Gained in a Hospital from...

Lima, Joana C. F.; Aguiar, João Pedro; Paixão-Ferreira, Margarida; Calixto, Rita; Cesário, Vera; Alves da Costa, Filipa; Vaz, José

Introduction: As an effort to reduce mortality associated with acute myocardial infraction (AMI), a fast-track approach named Via Verde Coronária (VVC) was implemented nationwide in 2007. Data on how this approach is performing in different hospitals is still scarce. Our aims were to characterize the main diagnoses of patients included in VVC and to evaluate the proportion of cases diagnosed with AMI. Material ...


Estarão os Doentes com Fibrilhação Auricular Correctamente Anticoagulados? Um R...

C F Lima, Joana; Aguiar, João Pedro; Paixão-Ferreira, Margarida; Calixto, Rita; Cesário, Vera; Alves da Costa, Filipa; Vaz, José

Introduction: Oral anticoagulants (OACs) have proven to minimize the risk of stroke in patients with atrial fibrillation (AF). However, the proportion of patients that are not on OACs and have indication to be is still high. Our aim was to evaluate the proportion of AF patients receiving anticoagulation therapy and to evaluate the quality of OACs prescribing.    Material and Methods: A cross-sectional...



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