European Union (EU) Geographical Indication (GI) qualifications represent food products quality and reputation from specific geographical origins, connected with specific food production and/ or transformation, from diversified EU territories. Several studies show that food products demand increases once they are recognized as GI products, mainly by international tourists. On the other hand, constructs such as ...
Despite extensive research into the residents’ perceptions of sustainable tourism development (STD) over the past few decades, there has been little exploration of emerging destinations in low-density regions. This study uses a bidirectional analysis to segment the residents of a historic town in the north of Portugal (Lamego), which is part of the Douro World Heritage delimitation. This study applies a factor-...
One of the main objectives of a country’s fashion industry is to enable the consumer to identify the country as an indicator of how good the products are, because, from that perspective, they will prefer that country’s products and there may be the possibility of not paying more for a product that they believe to be of high quality. In this perspective, the fashion industry had great relevance for the national ...
In the tourism sector, the hosting of events has been playing an increasingly significant role in attracting visitors and differentiating between competing destinations. Events play an important role in a destination’s marketing strategy. There are several motivational typologies that induce the growth in the number of participants in fashion events, among them getting to know designers, brands, and new collect...
Quality of life is a construct that has been much debated and that has caused persistent challenges in the realization of a definition. Due to its multidimensional character, and because its nature comprises the physical, economic, mental, social, environmental, among others, and not least, because this construct depends on the values and perceptions of the individuals involved, a consensual definition has not ...
The book features the first volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and Social Sciences,” which was held from August 29 to 31, 2023, in Crete, Greece. It showcases the latest research on Tourism Business, Technology, and Social Sciences and prese...
Virtual reality (VR) has emerged as a powerful promotional tool in tourism, providing consumers immersive and engaging experiences. However, its specific impact on the wine tourism sector remains underexamined. This study aims to both investigate and convincingly highlight the promotional influence of VR on the inten tion to visit wine tourism destinations. By providing an immersive VR experience to 405 partici...
Purpose – This study investigates the barriers to the adoption of Virtual Reality (VR) in the tourism industry. Although VR has great potential to enhance the tourist experience, the adoption of this technology is still limited in the tourism sector. Building on the fundamental principles of the Technology-Organization-Environment (TOE) theory and its contribution to perceptions of technology adoption, this stu...
Purpose: The adoption of Virtual Reality (VR) is becoming increasingly common among tourism companies, seeking innovative solutions that allow for virtual exploration of destinations. To understand this new trend, this study explores in-depth the factors that influence the adoption of VR by tourism companies. Methods: Using the method of Interpretative Phenomenological Analysis (IPA) and the TOE theory (Technol...
Tourism business models have used several technologies in their development, such as Virtual Reality (VR). Previous studies show that VR allows tourism organizations to promote new types of relationships between tourists and destinations, to enhance the appeal and memorability of tourist experiences and to diversify consumption patterns, which could also be interesting for dealing with sustainability issues, su...