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Ser ou Não Ser Belo(a): Os Influenciadores Digitais e os Produtos de Beleza no ...
Teixeira, Nuno; Almeida, Ana Margarida Carvalho; Góis, FilomenaDigital influencers are becoming increasingly important, and their success depends on audience engagement to generate income and establish partnerships with brands. In this context, TikTok could be an important platform, as it differentiates itself by producing and consuming short videos and has experienced explosive growth, especially among young audiences. In this sense, it is of particular interest to analys...
Date: 2025
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Origin: Revista Comunicando