8 documents found, page 1 of 1
Sports mega-event sponsorship: the impact of FIFA reputation and World Cup imag...
Coelho, Mariana Guará Rocha; Amorim, João Guilherme Barbosa de; Almeida, Victor Manoel Cunha deSubmitted by Regina Cardoso (regina.cardoso@coppead.ufrj.br) on 2021-01-15T21:03:01Z No. of bitstreams: 1 VMCAlmeida.pdf: 621357 bytes, checksum: 95f456c7fe8d7d85e00bad465c401715 (MD5); Approved for entry into archive by Maria Luiza Jardim (luiza@sibi.ufrj.br) on 2021-01-18T14:23:54Z (GMT) No. of bitstreams: 1 VMCAlmeida.pdf: 621357 bytes, checksum: 95f456c7fe8d7d85e00bad465c401715 (MD5); Made available in DSpa...
Stone Pagamentos: Pitfalls of Exponential Growth
Figueiredo, José Augusto Lopes; Coimbra, Mateus Rodrigues; Fernandes, Bruno; Almeida, Victor Manoel Cunha deThis is a case about the dilemmas of Vabo and Amanda regarding the development of a strong team with effective leaders in a company that has been growing exponentially. Given a new scale of operation, a new team size, and the challenges of maintaining the culture and continued grow,it was necessary to re-evaluate the role of key leaders, their interdependencies, and their impacts on shaping the future leaders. ...
Team Nogueira: invasão do Mixed Martial Arts no universo fitness
Santos, Rafaela Barbosa Ferreira dos; Amorim, João Guilherme Barbosa de; Freitas, Flavia d'Albergaria; Almeida, Victor Manoel Cunha deSubmitted by Regina Cardoso (regina.cardoso@coppead.ufrj.br) on 2019-08-01T18:33:37Z No. of bitstreams: 1 Team Nogueira-min.pdf: 248997 bytes, checksum: 7568f5d20ec953c8487f16c55e9767a6 (MD5); Approved for entry into archive by patricia fernandes (patriciarosas@sibi.ufrj.br) on 2019-08-29T17:40:33Z (GMT) No. of bitstreams: 1 Team Nogueira-min.pdf: 248997 bytes, checksum: 7568f5d20ec953c8487f16c55e9767a6 (MD5); ...
Internacionalização por meio de franquias: proposições de pesquisa a partir de ...
Almeida, Victor Manoel Cunha de; Borini, Felipe Mendes; Silveira, Thiago CruzAccording to Brazilian Franchising Association, the number of Brazilian franchises has grown 300% in the last ten years, but only 3% of Brazilian franchises operate in foreign markets, so the opportunity to internationalization is strong. Aiming to get a better understanding of possible distinctive features of Brazilian retail internationalization, this paper explores the determinants of franchising as the choi...
The Case Method: "I’m not sure ..." Faci ng Barriers to Implementi ng the Method
Campos, Roberta Dias; Almeida, Victor Manoel Cunha deThis teaching case was designed to enable discussion on the pros and cons of adopting student-centered methods of teaching, with particular emphasis on the case method. The target audience comprises teachers undertaking Master’s or doctoral degrees in teaching methodology and higher education didactics, as well as training and developmentextension courses for teachers. It presents the dilemma experienced by Cos...
GULIANNI DE PIACENZA: A CASE STUDY FOR INTERNATIONAL NEGOTIATIONS BETWEEN PARTN...
Avrichir, Ilan; Almeida, Victor Manoel Cunha deEnquanto aguardava a chegada de Gulianni para a reunião que fecharia a negociação da venda da participação acionária do sócio italiano na TopMar, Aurichio repassava mentalmente as circunstâncias que o tinham trazido àquela negociação e se perguntava se obteria êxito nela. No dia anterior, no abafado trem que liga Milão a Piacenza, no início do verão italiano de 2009, Aurichio refletiu incansavelmente sobre as i...
Sabó indústria e comércio de autopeças
Stal, Eva; Almeida, Victor Manoel Cunha de; Avrichir, IlanThe Sabó case study discusses the difficult decision presented to its CEO Newton Chiaparini, regarding the acquisition of Kaco, a German manufacturer of gaskets and oil seals. This decision took place in a critical moment of the internationalization process of Sabó, as it represented a significant leap in the level of direct investments made by the firm so far. The case describes Sabó’s trajectory since its fou...
Imagem do canal de distribuição como fator antecedente das dimensões da percepç...
Costa, Luiz Sergio; Almeida, Victor Manoel Cunha deThis study has the objective to discuss the distribution channel image relevance on the building of the consumer-based brand equity perception. The study is based on the consumer-based brand equity model developed and empirically tested by Yoo et al (2000). The model developed by the authors, based on the Aaker`s (1991) and Keller`s (1993) studies, establishes relations among some marketing mix actions and the ...