135 documents found, page 1 of 14
Is dissolution the solution? A customer relationship reactivation model
Lopes, Luisa; Alves, Helena; Brito, CarlosPurpose: The purpose of this study is to identify and explore the factors that lead a lost customer to accept the reactivation of the relationship in business-to-consumer services. With few exceptions, most studies have examined dissolution and reactivation processes in isolation. This study relates to both processes. Design/methodology/approach: The empirical study was carried out in a large Portuguese telecom...
Screening and enhancing intellectual capital consistency: A scoping review of s...
Pedro, Eugénia de Matos; Leitão, João; Alves, HelenaThis scoping review aimed to screen and enhance intellectual capital consistency, providing a general overview of existing systematised literature reviews of intellectual capital. This scoping review addressed five research questions: 1. How did the typology of publications, both theoretical and empirical, evolve considering the different stages of intellectual capital? 2. What are the milestone studies marking...
Mapping and linking well-being, tourism economics, sustainable tourism and sust...
Capucho, João; Leitão, João; Alves, HelenaTourism represents one of the world’s fastest growing and dynamic sectors. It is critical to plan and promote tourism in an intentional and sustainable manner, establishing a balance between a community’s environmental, economic, social and cultural aims. This study provides a systematic literature review and bibliometric analysis to map the key fndings and interconnections from research linking sustainable tou...
Students’ satisfaction and empowerment of a sustainable university campus
Pedro, Eugénia de Matos; Leitão, João; Alves, HelenaUniversities are crucial in empowering a sustainable campus through the adoption of sustainable development practices (SDP), which are expressed in terms of economic, organizational, environmental, and social dimensions. Previous fndings point out that students’ satisfaction ensures universities’ sustainability. Both SDP and students’ satisfaction increasingly rule universities positioning. Nevertheless, resear...
Longitudinal Study Of The Lipid Panel Of Hospital Healthcare Workers In A 10-Ye...
Pereira, Miguel; Abreu, Diogo; Alves, Helena; Silva, Laura; Camarinha, Salomé; Milhazes, Inês; Sardo, Ana Paula; Melo, Daniel; Mautempo, FernandoIntroduction: Dyslipidemia is an important risk factor to the development of cardiovascular diseases, the main mortality cause in Portugal. Evaluation and intervention in blood cholesterol levels (such as total cholesterol, LDL - Low Density Lipoprotein and HDL - High Density Lipoprotein) is an effective primary prevention strategy. Objectives: This study aims to evaluate the lipid panel of healthcare workers f...
Revision of the Portuguese Rules for the Selection of the Donor‐Recipient Pair ...
Lima, Bruno A.; Alves, HelenaThe process of reviewing and updating the rules for the selection of donor‐recipient pairs in transplantation is underway, 16 years after the implementation of the current rules. Shortly after the implementation of the 2007 rules, some voices questioned the effectiveness of their results. Therefore, in addition to technical and scientific advances, the errors identified in the past should also serve as lessons ...
Digital Marketing Strategies in Tourism: A Study on the Perspective of the tour...
Rocha, Raquel; Estevão, Cristina; Alves, Helena; Pereira, Carla; Nunes, SaraThe tourism sector is characterised by its strong connection between its operators and their consumers, and this connection has been adapted in line with the technological improvements that have been developed and is now greatly influenced by the entire digital environment that surrounds today's society. In this way, tourism has increasingly begun to integrate various digital platforms into its business strateg...
Influence marketing as a communication strategy: A case study of the hotel sector
Costa, Mariana; Estevão, Cristina; Alves, HelenaIn an era in which the Internet and its use prevails, various entities do not neglect the potential that the first offers. Namely, the hospitality industry bets on social networks to present its services and captivate audiences. One of the communication strategies that hotels resort to is, therefore, influencer marketing, taking advantage of features such as the visibility and notoriety of digital influencers, ...
HYPERTENSION IN HEALTHCARE WORKERS FROM A HOSPITAL CENTRE
Pereira, Miguel; Abreu, Diogo; Alves, Helena; Silva, Laura; Camarinha, Salomé; Milhazes, Inês; Sardo, Ana Paula; Melo, Daniel; Mautempo, FernandoIntroduction: Cardiovascular diseases are the main death cause in Portugal and hypertension is a major risk factor. This study aims to evaluate a Hospital Centre workers’ blood pressure values and its relationship with social, demographic and occupational variables. Methods: There were selected healthcare workers who were employed between 2011 until 2021. It was collected the following data: systolic blood pres...
Marketing Relacional no Turismo: Os laços relacionais mais valorizados pelos tu...
Costa, Luís; Alves, HelenaThe proliferation of the services sector led to a demarcation from the transactional or traditional perspective of marketing, which is essentially focused on a single transaction, to a relational perspective of marketing where the customer is seen as an integrant part of the process. This change of focus quests customer loyalty in order to extend the exchange of value between customers and the firms over time. ...