51 documents found, page 1 of 6
Determinants of Intentions to Use Near Field Communication Mobile Payments in a...
Oliveira, David; Amaro, SuzanneGiven the advantages of near field communication (NFC) mobile payments, this study investigates determinants of its intentions to use in a country with low adoption rates and examines to what extent COVID-19 exerts an influence. The proposed model extends the technology acceptance model and the diffusion of innovations theory, including perceived security, previous experience and a new construct, perceived hygi...
Motivation-Based Segmentation of Visitors to a UNESCO Global Geopark
Amaro, Suzanne; Chaves, Nair Balula; Henriques, Carla; Barroco, CristinaGiven the sustained growth that Geotourism has experienced worldwide, it is crucial to gain a better understanding of geotourists. Therefore, this study aims to examine visitors’ motivations for visiting geoparks, segment them accordingly, and characterize each segment. An online questionnaire was developed to collect information from visitors of the Arouca Geopark— UNESCO Global Geopark and was completed by 60...
Multigroup analysis of more than two groups in PLS-SEM: A review, illustration,...
Cheah, Jun-Hwa; Amaro, Suzanne; Roldán, José L.Multigroup analysis (MGA) in partial least squares structural equation modeling (PLS-SEM) has grown considerably in the past few years in many different research fields, particularly in the business area. However, a close examination of MGA in PLS-SEM articles revealed much less research that compared more than two groups. Furthermore, research applying MGA in PLS-SEM with more than two groups has several const...
As rotas gastronómicas em Portugal: oportunidades e desafios futuros
Barroco, Cristina; Amaro, SuzanneO turismo gastronómico tem vindo a assumir um papel de extraordinária importância em territórios que pretendem assumir-se como destinos turísticos. Este produto apresenta um conjunto diversificado de experiências, das quais se destacam as rotas gastronómicas. Estas proliferam um pouco por todo mundo e Portugal não é exceção, sendo vistas como possíveis instrumentos de combate à sazonalidade, diversificando a of...
As motivações dos visitantes ao Arouca Geopark
Balula Chaves, Naír; Amaro, Suzanne; Barroco, CristinaDado o crescimento sustentado que o Geoturismo tem experienciado a nível mundial, é crucial obter uma melhor compreensão dos geoturistas. O objetivo geral deste estudo é conhecer as motivações ligadas à prática do Geoturismo dos visitantes de um geoparque. Para se atingir o objetivo proposto, foi aplicado um inquérito online a pessoas que tinham visitado o Arouca Geopark, tendo obtido um total de 607 respostas....
Motivation-Based Segmentation of Visitors to a UNESCO Global Geopark
Amaro, Suzanne; Balula Chaves, Naír; Henriques, Carla; Barroco, CristinaGiven the sustained growth that Geotourism has experienced worldwide, it is crucial to gain a better understanding of geotourists. Therefore, this study aims to examine visitors’ motivations for visiting geoparks, segment them accordingly, and characterize each segment. An online questionnaire was developed to collect information from visitors of the Arouca Geopark—UNESCO Global Geopark and was completed by 607...
Gastronomic routes in Portugal: opportunities and future challenges
Barroco, Cristina; Amaro, SuzanneGastronomic tourism has been assuming an increasingly important role in territories which aim to become tourist destinations. It covers a wide range of experiences, such as gastronomic routes, which have emerged worldwide, and Portugal is no exception. Gastronomic routes mitigate seasonality, diversify the tourist offer, attract visitors to less developed territories in terms of tourism, and improve the po...
Visitor's motivations to the Arouca Geopark
Chaves, Nair; Amaro, Suzanne; Barroco, CristinaGiven the sustained growth that Geotourism has experienced worldwide, it is crucial to gain a better understanding of geotourists. The primary purpose of this study is to understand visitors' motivations to visit a geopark. An online survey was applied to people who had visited the Arouca Geopark and 607 responses were validated. The study reveals that the main motivations were "Novelty and Nature"and "Escape, ...
Destination Brand Love
Amaro, SuzanneDestination brand love can be defined as the strong feelings of love a person has toward a destination, creating a unique and emotional connection. The concept derives from the Marketing literature, where brand love has been largely investigated, applied to products and services.
What makes a memorable food tour experience? Insights from the rome food tour s...
Amaro, Suzanne; Duque, Ana SofiaProviding a memorable tourism experience is a leading concern for tourism businesses worldwide. Therefore, it is crucial to examine what makes an experience memorable. Given the scarce literature concerning food tours, this study aims to identify the main components of a memorable food tour experience. A total of 111 online reviews of the best food city and food tour in the World - the Rome Food Tour Sunset - w...