8 documents found, page 1 of 1

Re-food: a collaborative movement based on volunteers networking

A problem-based learning experience with undergraduate marketing students

This paper describes the implementation of the problem-based learning (PBL) method in the Advertising and Public Relations course of the 2nd year of the Marketing degree. PBL is considered a global approach that has been recognized by academics. The results showed that the PBL methodology has similar results among different groups. All groups of students were strongly motivated, except for only one group that d...

Professional coaching: an alternative to continuing education

The main objective of this study is to analyze and understand the perception of different managers of Small and Medium Enterprises (SME) about the coaching process in a business context. For this purpose, research was conducted on positive organizations, organizational climate, and culture, vocational training, and coaching, the central theme of the study. The coaching process was framed in the context of posit...

Outdoor tourism in the north of Portugal from the perspective of tourist entert...

Purpose: Based on the perception of those responsible for Tourist Entertainment Companies (TEC), the objective of the research is to contribute to the characterization of Outdoor Tourism (OT). Methodology: Through 38 individual in-depth interviews, qualitative research was developed with managers of tourist entertainment companies. The interviews were analyzed according to the supply perspective. Demand motivat...

Supply-side perspectives on outdoor tourism in the north of Portugal

Nowadays, the tourism sector presents many opportunities and challenges. Outdoor Tourism (OT), due to the unusual situation experienced by the pandemic caused by COVID-19, maybe one of the main opportunities to promote the local development of tourist destinations. Most of the literature developed in this context has focused the demand side. Therefore, the investigation intended to fill this gap, considering th...

Outdoor tourism in the North of Portugal from the perspective of Tourist Entert...

Based on the perception of those responsible for Tourist Entertainment Companies (TEC), the objective of the research is to contribute to the characterization of Outdoor Tourism (OT). Exploratory qualitative research was carried out through 38 in-depth individual interviews. The territory geography, the experiences, and the internal market were considered relevant aspects. In addition, seasonality and climate w...

Monitoring of outdoor tourism demand. North of Portugal

The Herfindahl-Hirschman Index (HHI) was used in order to understand the tourism competitiveness of the different sub-regions that make up the North Region of Portugal. This index is a measure which helps to analyse market concentration and at the same time determines the competitiveness of the market.

Supply-side perspectives on outdoor tourism in the North of Portugal

Nowadays, the tourism sector presents many opportunities and challenges. Outdoor Tourism (OT), due to the unusual situation experienced by the pandemic caused by COVID-19, maybe one of the main opportunities to promote the local development of tourist destinations. Most of the literature developed in this context has focused the demand side. Therefore, the investigation intended to fill this gap, considering th...