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Customer participation behavior and customer citizenship behavior in hotels: te...
Sadighha, Jinous; Pinto, Patrícia; Martins Guerreiro, Maria Manuela; Campos, Ana CláudiaThis study investigates customers' contribution to value co-creation by exploring the associations between customer co-creation behavior, including customer participation and customer citizenship behavior, and co-creation processes, namely, co-production and value-in-use. It combines co-creation theory with equity and social exchange theories to propose a model for customer behavior towards value co-creation. U...
Value reciprocity mechanism in hotels: testing customer participation behaviour...
Sadighha, Jinous; Pinto, Patrícia; Martins Guerreiro, Maria Manuela; Campos, Ana CláudiaPurpose – This study investigates the reciprocity mechanism in value co-creation and clarifies how service providers may effectively trigger customer participation behaviour and boost value co-creation to enhance customer citizenship behaviour, which brings extra benefits for service providers. Design/methodology/approach – By combining equity theory, social exchange theory and co-creation theory, this research...
Transforming museum management through ICT adoption: an analysis of the Portugu...
Roque, Maria Isabel; Campos, Ana Cláudia; Almeida, Sofia; Pasandideh, ShabnamThis study aims at analysing the development of digital co-creative strategies adopted by museums during the COVID-19 pandemic and the transformative potential of co-creative experiences with the help of digital tools to redefine the relationship between the museum and its audiences. This is exploratory research using online qualitative surveys applied to Portuguese museums during the COVID-19 pandemic for part...
How about meeting Fernando Pessoa? a journey into hotel brand anthropomorphism ...
Ruppelt, Hans; Almeida, Sofia; Campos, Ana CláudiaCompetition in the hospitality industry is fierce and hotels need to enhance guest engagement in order to remain competitive. Building brand anthropomorphism (BA) and personality is acknowledged as a marketing strategy for achieving this goal. More and more, this engagement is taking place online, with hotels' social media playing a critical role in the process. However, it is acknowledged that there is scarce ...
Stimulating customer participation behaviour and boosting value co-creation in ...
Sadighha, Jinous; Pinto, Patrícia; Guerreiro, Manuela; Campos, Ana CláudiaConsidering the competitive environment of the hospitality industry in delivering superior value to customers, customer participation in value co-creation with the service provider through interaction becomes pivotal. By bonding the co-creation theory with the equity theory, this study proposes a model for stimulating customer participation behaviour (CPB), which includes customer co-creation perception (CCCP) ...
Creating new opportunities for tourism development through cross-border collabo...
Pardo, Maria Carmen; Almeida, Sofia; Campos, Ana CláudiaPurpose – The aim of this investigation is to explore opportunities for advancing cross-border tourism in the Iberian Peninsula. Methodology/Design/Approach – In this study, focus groups and in-depth interviews were conducted to both public and private stakeholders in the cross-border regions. Findings – Findings indicate that the cross-border areas in Portugal and Spain are perceived by stakeholders from both ...
Capturing eudaimonic feelings in tourism experience: A construct proposal and p...
Medeiros, Sandro Alves de; Campos, Ana Cláudia; Freitas, Lara Brunelle Almeida; Mondo, Tiago Savi; Sthapit, EroseDespite the increasing interest in eudaimonic tourism experiences in recent years, research in tourism studies is fragmented. In addition, studies most often lack conceptualization, not clarifying whether the construct refers to state or trait level and what psychological mechanism is analysed, whether experience, functioning, behaviour or motivation. This pilot study aims to contribute to a better understandin...
Socio‐cultural impacts of peer‐to‐peer accommodation on host communities
Petruzzi, Marina A.; Marques, Catarina; Campos, Ana CláudiaPeer-to-peer accommodation has recently emerged as a central focus of research in tourism and hospitality. However, research on socio-cultural impacts of peer-to-peer accommodation is fragmented. This study reviews the relevant literature on the socio-cultural impacts of peer-to-peer accommodation on host communities and proposes an integrative framework and a working definition for goal socio-cultural impacts ...
Creating an Online Brand Identity: the case of the Hotel
Almeida, Sofia; Ivansecu, Yvonne; Campos, Ana CláudiaContent generation in the age of the internet of things has been transforming tourism businesses' digital strategies. Despite changes observed in the business environment following the continuous importance of consumers' role in the creation of content, hotels have to pay attention to the creation of their own content as it will influence visibility and relationship with customers. Information and communication...
New avenues for business competitiveness: the case of a community of practice i...
Almeida, Sofia; Campos, Ana CláudiaPurpose This paper aims to better understand community of practice (CoP)'s dynamics with a focus on the hotel sector and perceived benefits to members and business performance. Design/methodology/approach This is a case study research focusing on a successful experience within a CoP found in the hotel sector. The study reports in detail how a CoP was created and how it evolved to a digital platform to give birt...