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Why bad feelings predict good behaviours: The role of positive and negative ant...
Escadas, Marco; Jalali, Marjan S.; Farhangmehr, MinooResearch suggests that emotions can greatly influence consumer decision making and behaviours. Notwithstanding, our understanding of the role of anticipated emo‐tions in what is an inherently complex deliberation process—that of consumer eth‐ics—is still quite limited. The present study thus aims to address this gap, in two key ways: first, by measuring the influence of positive and negative anticipated emotion...
What goes around comes around: The integrated role of emotions on consumer ethi...
Escadas, Marco; Jalali, Marjan S.; Farhangmehr, MinooThe current study aims to further our understanding of the integrated role of emotions on consumer decision making involving ethical issues, by considering the influence of both positive and negative emotions on ethical decision making process. It considers not only the emotions experienced prior to ethical decision making (pre-decision emotions) but also those resulting from the course of action chosen (post-d...
Academic job satisfaction and motivation : findings from a nationwide study in ...
Taylor, Maria de Lourdes Machado; Soares, Virgilio Meira; Brites, Rui; Ferreira, Jose Brites; Farhangmehr, Minoo; Gouveia, Odília Maria RochaAcademic staff is a key resource in higher education institutions (HEIs) and therefore has a major role in the achievement of the objectives of these institutions. Satisfied and well-motivated academic staff can build a national and international reputation for themselves and their institutions. Moreover, the performance of academic staff impacts student learning. In this context, the study of academic staff jo...
Academic job satisfaction and motivation: findings from a nationwide study in P...
Machado-Taylor, Maria de Lourdes; Soares, Virgílio Meira; Brites, Rui; Ferreira, Jose; Farhangmehr, Minoo; Gouveia, Odília Maria Rocha; Peterson, MarvinAcademic staff is a key resource in higher education institutions (HEIs) and therefore has a major role in the achievement of the objectives of these institutions. Satisfied and well-motivated academic staff can build a national and international reputation for themselves and their institutions. Moreover, the performance of academic staff impacts student learning. In this context, the study of academic staff jo...
Health marketing: understanding patient satisfaction in a hospital emergency de...
Soares, Ana Maria; Farhangmehr, MinooThe field of health marketing has been witnessing the growing importance of concerns for patient satisfaction and assessment of health care services. This paper reports a study which has been conducted in order to assess patient satisfaction in a hospital emergency department. The study follows a quantitative methodological approach by using a survey method. A questionnaire was applied to a sample of patients l...
Uma análise da satisfação e da motivação dos docentes no Ensino Superior Português
Machado, Maria de Lourdes; Soares, Virgílio Meira; Brites, Rui; Ferreira, José Brites; Farhangmehr, Minoo; Gouveia, OdíliaO pessoal docente é um recurso fundamental nas instituições de ensino superior tendo um papel determinante na prossecução dos objectivos da instituição. A satisfação no trabalho é importante na revitalização da motivação dos docentes e manter vivo o seu entusiasmo. A literatura revela que o conceito de satisfação no trabalho é constituído por um conjunto complexo de variáveis que interagem numa miríade de forma...
As semelhanças e as diferenças da aplicação de estratégias de marketing na admi...
Lemos, Fernando Florim de; Farhangmehr, MinooObjectivos | – Caracterizar as unidades de alojamento Pousadas e Solares de Portugal; – Conhecer as opiniões dos directores das Pousadas e dos proprietários das habitações de turismo no espaço rural, da importância do marketing desenvolvido pelos organismos a que pertencem, Enatur e Turihab; – Averiguar a influência das características das Pousadas/Solares no marketing desenvolvido pela Enatur/Turihab; – Analis...
Do consumers care about ethics? A cross-cultural study
Malheiro, Alexandra; Jalali, Marjan Sara; Farhangmehr, MinooDiscussion towards an understanding about ethical and social responsible corporate behaviours has increased over last two decades. Both marketers and academicians emphasize the interest of the topic. Developed research has been focusing the understanding of a few organizational practices, but consumer’s dyad of the problem calls for further investigation. This work presents some of the main theoretical contribu...
Marketing relacional: conceitos e desafios
Sarmento, Maria de Lurdes; Farhangmehr, Minoo; Cláudia, SimõesO presente artigo aborda a origem do marketing relacional contrapondo-o ao transaccional, considerado o paradigma de marketing dominante do século XX, baseado no marketing-mix e na escola funcionalista. Neste contexto, são sistematizadas as principais diferenças entre o marketing relacional e transaccional, apresentam-se várias definições de marketing relacional e analisam-se as circunstâncias que levaram ao su...
Tourism marketing and management: the case of Pousadas vs. Solares of Portugal
Lemos, Fernando Florim de; Farhangmehr, MinooProfound changes in contemporary society are driving Public Administration towards a constant revamping of solutions for answering the needs of consumers. Marketing and Marketing Strategy are playing a more prominent role in the modus operandi of public organisations.In the context of Public Administration modernisation, a study was developed in 2003, considering two tourist products:Pousadas, under the domain ...