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A Technology–Organisation–Environment (TOE) - based m-business value instrument

Picoto, Winnie Ng; Béranger, France; Reis, António Palma dos

Mobile business (m-business) creates new business opportunities. Yet, existing research focuses on customer adoption factors rather than an assessment of the value of m-business for organisations. This study fills this gap through the development of a conceptual model of m-business value at the organisational level, which is grounded in the technology–organisation–environment (TOE) framework and the resource-ba...

Date: 2014 | Origin: Repositório da Universidade de Lisboa

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