2 documents found, page 1 of 1
Rethinking Marketing and Communication in the Digital Era: Innovation, Sustaina...
Borges, Ana Pinto; Vieira, Elvira; Remondes, Jorge; Rodrigues, Paula; Skvarciany, ViktorijaIn today’s rapidly evolving global landscape, digital technologies and cultural transformations are profoundly reshaping the fields of marketing and communication. The emergence of artificial intelligence, the emphasis on value co-creation, innovations in vocational education, and the growing focus on inclusive and sustainable tourism are not merely trends—they signal a fundamental shift in how organizations op...
Do cultural activities and happiness matter to the tourism sector?
Astike, Kristina; Borges, Ana Pinto; Skvarciany, Viktorija; Vieira, Elvira PachecoResearch purpose. The primary goal of this research is to determine the impact of the efficiency of the tourism sector in the European Union (EU). Design / Methodology / Approach. The analysis involved 25 selected EU countries using Data Envelopment Analysis (DEA) and the Tobit regression modelling. For DEA expenses according to the stays per visit (1 night or over) when going to a foreign country, individuals ...