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Advertising and sanitary education in the 1970s: “Developed people means clean ...
Colussi, Eliane Lucia; Balbinot, Valmíria AntoniaThe advertising campaign of sanitary education “Developed people means clean people”, performed by the character identified as “Sujismundo”, was well known during the 1970s. This article analyzes the campaign repercussion considering the historical context of the military period and the project for Brazil’s development. The campaign was conceived then by the created Special Office of Public Relations (Aerp) and...
Date: 2009
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Origin: Oasisbr