5 documents found, page 1 of 1
A Checklist Proposal to Evaluate the Quality of University Websites
Veríssimo, Fátima; Barradas, Vera; Neves, João; Silva, José; Matins, Nuno; Brandão, DanielCurrently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or in the way a product or service is purchased. In this context, the evaluation of the effectiveness of websites has increased over time, following the evolution of the concepts of Human Machine Interface, Us...
Problematics of a territorial brand visual identity creation: Portalegre territ...
Martins, Joaquim Elias; Rijo, Cátia; Barradas, VeraThe identity of a territory comprises a complex and dynamic inexhaustible network. This article aims to understand the intersection between this complexity and the process of creating a graphic brand. This study reports on an exploratory project conducted based on a Case Study Research Methodology. As a case study we bring the creation of a new brand identity for Portalegre, a Portuguese city in the Alentejo re...
A checklist proposal to evaluate the quality of university websites
Veríssimo, Maria de Fátima; Raposo, Daniel; Barradas, Vera; Neves, João Vasco; Silva, José Gago da; Martins, Nuno; Brandão, DanielCurrently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or in the way a product or service is purchased. In this context, the evaluation of the effectiveness of websites has increased over time, following the evolution of the concepts of Human Machine Interface, Us...
Estratégias de comunicação digital do IPP em tempos pandémicos
Pacheco, Cláudia; Trindade Carlos, Hermelinda; Marat Grilo, Márcia; Barradas, VeraNeste artigo analisa‐se a forma como se desencadearam os processos de comunicação no Instituto Politécnico de Portalegre, num momento particularmente difícil, inesperado e ímpar. Perante a que já se considera ser a mais feroz crise sanitária do presente século, a COVID‐19, que obrigou o mundo a parar, o Politécnico de Portalegre passou a funcionar à distância fazendo da comunicação digital o único instrumento p...
Master in Food Design, the Creation of a New Brand Identity
Barradas, Vera; Rijo, Cátia; Galegos, CarolinaThis article aims to address the issue of the importance of the creation of a new brand identity for a new master course. It’s intend understand the complexity of the creation of a new identity and what topics are needed to evaluate before the creation of his graphic representation. As a case study we bring the creation of a new brand identity for the master’s in food design, a new master’s of the Estoril Schoo...