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The image of Portugal as a destination for equestrian Tourism
Barros, Beatriz; Barroco, Cristina; Antunes, JoaquimThe purpose of this work is mainly based on knowing equestrian tourism as a tourism product and as a form of tourism in Portugal, this way, allowing the topic of the image that Portugal holds, as an equestrian tourism destination, to develop. With this in mind, it is intended to answer the following questions: 1) Who is the tourist who practices equestrian tourism in Portugal? 2) What is the image that Portugal...
Female Leadership in Wine Tourism in Portugal
Pato, Maria Lúcia; Cunha, Diana; Barroco, Cristina; Cunha, Conceição; Kastenholz, ElisabethBased on data collected from managers of wine tourism businesses in rural areas in Portugal, this study highlights the equal potential of female leadership in wine tourism. Specifically, women’s profiles, management practices and leadership narratives were analyzed and contrasted with corresponding data reported by their male counterparts. Concerning personality traits, no statistical difference between men and...
Menus as Instruments for Communicating Endogenous Products
Barroco, Cristina; Gonçalves, TiagoRestaurant menus can be much more than the presentation of dishes, they can showcase a set of endogenous products, while at the same time allowing the customer to get to know a little more about the territory, through gastronomy. When done well, menus can be instruments for promoting gastronomic tourism, taking customers on authentic journeys through the flavours and knowledge of the territory. The main aim of ...
Motivation-Based Segmentation of Visitors to a UNESCO Global Geopark
Amaro, Suzanne; Chaves, Nair Balula; Henriques, Carla; Barroco, CristinaGiven the sustained growth that Geotourism has experienced worldwide, it is crucial to gain a better understanding of geotourists. Therefore, this study aims to examine visitors’ motivations for visiting geoparks, segment them accordingly, and characterize each segment. An online questionnaire was developed to collect information from visitors of the Arouca Geopark— UNESCO Global Geopark and was completed by 60...
As rotas da Bairrada, do Dão e da Beira Interior enquanto estruturas dinamizado...
Carneiro, Maria João; Kastenholz, Elisabeth; Cunha, Diana; Pato, Maria Lúcia; Duarte, Paulo; Simões, Orlando; Barroco, Cristina; Silva, CarlaAs rotas relacionadas com o vinho têm um elevado potencial para promover a dinamização e o desenvolvimento dos territórios onde se integram. O presente capítulo tem como objetivo discutir o importante papel destas rotas, bem como caracterizar três destas rotas existentes na Região Centro de Portugal – a Rota da Bairrada, a Rota dos Vinhos do Dão e a Rota dos Vinhos da Beira Interior – e os territórios em que se...
Comparison of three wine routes realities in Central Portugal
Cunha, Diana; Pato, Maria Lúcia; Kastenholz, Elisabeth; Barroco, CristinaWine tourism is an important area of special-interest tourism in Portugal, and represents an increasingly significant component of regional development. In a more conservative approach, wine tourism has been described as visiting vineyards, wineries and engaging in wine-related activities. However, this perspective has been broadened, taking advantage of all the potential of the specific destination’s terroir (...
Contribution of wine tourism by the implementation of an urban vineyard in a Po...
Jordão, António; Barroco, Cristina; Gonçalves, TiagoWine tourism is essentially tourism in rural areas linked to wine and vineyards. However, the dissemination of viticultural heritage and wine culture with the aim of contributing to a greater connection between tourists and wine sector, even in urban environments, is an option that has been increasing in some countries. In fact, wine tourism involves a wide ecosystem of actors, which can include the hotels loca...
As rotas gastronómicas em Portugal: oportunidades e desafios futuros
Barroco, Cristina; Amaro, SuzanneO turismo gastronómico tem vindo a assumir um papel de extraordinária importância em territórios que pretendem assumir-se como destinos turísticos. Este produto apresenta um conjunto diversificado de experiências, das quais se destacam as rotas gastronómicas. Estas proliferam um pouco por todo mundo e Portugal não é exceção, sendo vistas como possíveis instrumentos de combate à sazonalidade, diversificando a of...
As motivações dos visitantes ao Arouca Geopark
Balula Chaves, Naír; Amaro, Suzanne; Barroco, CristinaDado o crescimento sustentado que o Geoturismo tem experienciado a nível mundial, é crucial obter uma melhor compreensão dos geoturistas. O objetivo geral deste estudo é conhecer as motivações ligadas à prática do Geoturismo dos visitantes de um geoparque. Para se atingir o objetivo proposto, foi aplicado um inquérito online a pessoas que tinham visitado o Arouca Geopark, tendo obtido um total de 607 respostas....
Motivation-Based Segmentation of Visitors to a UNESCO Global Geopark
Amaro, Suzanne; Balula Chaves, Naír; Henriques, Carla; Barroco, CristinaGiven the sustained growth that Geotourism has experienced worldwide, it is crucial to gain a better understanding of geotourists. Therefore, this study aims to examine visitors’ motivations for visiting geoparks, segment them accordingly, and characterize each segment. An online questionnaire was developed to collect information from visitors of the Arouca Geopark—UNESCO Global Geopark and was completed by 607...