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Social marketing: an adaptative mind map based on a comprehensive literature re...
Beck, Ceres Grehs; Martins, Oliva M.D.; Coelho, Ana Sofia; Marques, Henrique; Gron, Oleksandra; Parkhomenko, Nataliia; Almeida, João P.Using the same principles, techniques and tools as commercial marketing, social marketing considers also the desirable behavioural changes in the long term. This literature review is based on PRISMA review protocol and seeks to present a mental map that can be used to understand different socially responsible behaviours, especially eating preferences, related to social marketing, sustainability, and food. The f...
Date: 2024
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Origin: Biblioteca Digital do IPB