5 documents found, page 1 of 1
Social marketing: an adaptative mind map based on a comprehensive literature re...
Beck, Ceres Grehs; Martins, Oliva M.D.; Coelho, Ana Sofia; Marques, Henrique; Gron, Oleksandra; Parkhomenko, Nataliia; Almeida, João P.Using the same principles, techniques and tools as commercial marketing, social marketing considers also the desirable behavioural changes in the long term. This literature review is based on PRISMA review protocol and seeks to present a mental map that can be used to understand different socially responsible behaviours, especially eating preferences, related to social marketing, sustainability, and food. The f...
Luxos verdes na publicidade imobiliária de João Pessoa/PB
Beck, Ceres Grehs“Entre o verde e o mar, um lugar para viver!” é um dos argumentos de venda do Residencial Greenmare, um condomínio-clube vertical voltado ao segmento de alto padrão, lançado em 2011 no bairro Altiplano Nobre em João Pessoa, capital da Paraíba. A cor verde e os simbolismos associados ao mar, à “natureza” e à sustentabilidade aparecem em muitas frases que remetem ao conforto, exclusividade e bem-estar. Pontua-se ...
Consumo Ambientalmente Consciente: os meus, os seus e os nossos interesses
Beck, Ceres GrehsUnderstanding the relationship between the human being and the environment is a need present in the agenda of companies, governments, academy and consumers. Towards the sustainable development, everyone is looking for the causes and possible solutions to mitigate the environmental problems, since these might affect all of us. So, this study aimed to identify if the awareness of adverse consequences and the cons...
Environmental Concerns and Conscious Consum: Mine, yours and our Interests
Beck, Ceres Grehs; Pereira, Rita de Cássia de FariaRespect the limits of the nature is a challenge that emerges in contemporary society. In this sense, this paper aimed to identify the values and interests that dominate the decision process and that characterize the environmental concerns of consumers. The application of 33 in-depth interviews associated with the projective technique allowed identify if the concerns are related to the preservation of the glob...
THE USE OF THEORIES IN BRAZILIAN ORGANIZATIONAL STUDIES: A BIBLIOMETRIC ANALYSIS
Mota, Flavio Perazzo Barbosa; Beck, Ceres Grehs; Pereira, Rita de Cássia de Faria; Lima, Tatiana Aguiar Porfírio de; Vale, Solange Cristina doTheories in Brazilian Organizational Studies aim to systematically explain facts and events, allowing knowledge to be summarized and facilitating the preservation or modification of the understanding of organizational practices. The objective of this paper is to survey and analyze the theoretical foundations of scientific papers investigating organizational phenomena in order to identify whether or not theories...