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Drivers of Acceptance of a New Beverage in Europe

Silva, Ana Patricia; Franco, Maria Isabel; Mady, Cissé; Pallet, Dominique; Tomlins, Keith; Bennett, Bem; Pintado, M. E.; Sottomayor, Miguel

One of the challenges of studying food consumption behavior is to identify the drivers of choice for a food product. This is particularly important to design and develop new foods for which no previous information is available. Hibiscus sabdariffa L. (Bissap) is an herbaceous plant and an important source of vitamins, minerals, and bioactive compounds, which confer a number of potential health benefits to deriv...

Date: 2016   |   Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa
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