This study presents the results of a work-in-progress analysis and synthesis of the body of knowledge so far produced about green/sustainable consumption among Gen-Y (also known as Millennials) and Gen-Z consumers [1,2]. The main purpose of this paper is to provide a crossgenerational, and comparative, quantitative analysis of Gen Y and Gen Z’s green purchasing behaviour, through a questionnaire with a sample o...
The growing importance of the digital world in economy and society is undeniable and irreversible. Consumers increasingly use the different digital platforms to interact with their favorite brands, looking for more information (and transparency), more options and experiencing increasingly safe and effective purchase processes. Companies try to maximize the potential of this new digital reality, having to deal w...
O presente ciclo de palestras é promovido pela CÍVIS – Associação para o Aprofundamento da Cidadania, que tem sede em Faro, juntamente com o Departamento de Artes e Humanidades (DAH) da Faculdade de Ciências Humanas e Sociais (FCHS) da Universidade do Algarve e o https://doi.org/10.14195/2183-7260_65_11 182 BOLETIM DE ESTUDOS CLÁSSICOS • 65 CIAC – Centro de Investigação em Artes e Comunicação (UAlg e Escola Sup...
This paper intends to study the gap between the attitude Millennial consumers (or Generation Y) have towards sustainability and sustainable purchasing habits and what they actually do in terms of their green purchasing behaviour. In order to understand this gap, some internal and external influencing factors were obtained from the literature review which can positively or negatively influence the green purchasi...
O objectivo que nos propomos atingir: dar miúda conta dos aspectos fundamentais que a bibliografia já forneceu para melhor compreensão da epígrafe e do seu significado histórico-cultural; e, por outro lado, traçar a panorâmica do que se sabe acerca dos vestígios desse templo que a tradição vem situando sob os alicerces da actual sé catedral, numa manifestação clara de como um local, sagrado outrora, sagrado con...
This paper contributes to a consolidation of the field by narrowing down the gap between sustainable consumption “attitudes/intentions” and actual consumption “behaviour”. The adopted methodology is based on a systematic literature review with an initial sample of more than 1000 publications, this paper considers the following inclusion and exclusion criteria throughout the review: research scope, conceptualisa...
This paper explores the creation of an innovative clothing rental service, that is inspired by the ‘slow fashion movement’, and that focuses on the question: “are people willing to use second-hand clothing and/or leased when travelling?”. This is a rental service for the day-to-day and also business clothing. The creation and development of this service was possible through the use of a design thinking methodol...