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IX Regional Helix'25: Book of Extended Abstracts

Fernandes, Paula Odete; Duarte, António; Vaz, Roberto; Scalabrini, Elaine C.B.; Lopes, Isabel Maria; Ferreira, Jessica; Leite, Joaquim; Alves, Jorge

On behalf of the Organising Committee, we would like to extend our sincere thanks to everyone who contributed to the success of the IX International Regional Helix’25 Congress, held from 26th to 28th June at the School of Technology and Management of the Polytechnic Institute of Bragança (IPB), and organised by the Applied Management Research Unit (UNIAG). The event demonstrated the essential role of collaborat...

Date: 2025   |   Origin: Biblioteca Digital do IPB

Characterising industrial tourism in the cross-border region: Portugal and Spain

Scalabrini, Elaine C.B.; Alves, Francisco; Neto, Reginaldo; Teixeira, Felipe; García, Joaquín; Velasco, Miguel; Teixeira, João Paulo; Vaz, Roberto

Purpose | Industrial tourism is an emerging sector highlighting the historical industrial landscape, fostering regional development, community revitalisation, and heritage preservation. Factories, mines, and transport infrastructure can be transformed into museums and interactive spaces. Industrial tourism can also include tours of active industrial sites where production remains the primary focus (Friel et al....

Date: 2025   |   Origin: Biblioteca Digital do IPB

Defining industrial tourism in the cross-border region of Portugal and Spain

Scalabrini, Elaine C.B.; Alves, Francisco; Neto, Reginaldo; Teixeira, Felipe L.; García, Joaquín; Velasco, Míguel; Teixeira, João Paulo

This paper deals with the definition and valorisation of industrial and pre-industrial tourism in the crossborder region of Terras de Trás-os-Montes (Portugal) and Castilla y León (Spain). Industrial and preindustrial heritage is crucial to collective memory and has significant cultural, historical and tourist value. Industrial tourism is emerging as an initiative that enhances historic landscapes and contribut...

Date: 2025   |   Origin: Biblioteca Digital do IPB

Defining industrial tourism in the cross-border region of Portugal and Spain

Scalabrini, Elaine C.B.; Alves, Francisco; Neto, Reginaldo; Teixeira, F.; García, Joaquin; Velasco, M.; Teixeira, João Paulo; Vaz, Roberto

This paper deals with the definition and valorisation of industrial and pre-industrial tourism in the cross-border region of Terras de Trás-os-Montes (Portugal) and Castilla y León (Spain). Industrial and pre-industrial heritage is crucial to collective memory and has significant cultural, historical and tourist value. Industrial tourism is emerging as an initiative that enhances historic landscapes and contrib...

Date: 2025   |   Origin: Biblioteca Digital do IPB

The interrelation between environmental, social, and governance (ESG) and trans...

Cardoso, Celso Araújo; Moutinho, Nuno; Scalabrini, Elaine C.B.

Sustainability has been a central issue in recent decades, leading to the formal integration of the environmental, social and governance (ESG) dimensions by the United Nations in 2004. Although ‘CSR’, ‘sustainability’ and ‘ESG’ are often used interchangeably, ESG provides criteria for assessing sustainability progress. Transparent disclosure of ESG information is crucial to attracting investment and building tr...

Date: 2025   |   Origin: Biblioteca Digital do IPB

From likes to comments: tracking interaction trends on social networks to promo...

Ferreira, Jessica; Scalabrini, Elaine C.B.; Lopes, Isabel Maria; Pereira, João Paulo; Cardim, Sofia

Tourism drives the economy through job creation and infrastructure development, while the cultural component, such as gastronomy and historical heritage, enriches the visitor experience and reduces regional disparities. Municipalities use channels like Instagram to promote cultural events and strengthen local identity, reaching a diverse audience and encouraging community and visitor engagement. This study expl...

Date: 2025   |   Origin: Biblioteca Digital do IPB

Instagram’s role in driving outdoor tourism

Ferreira, Jessica; Cardim, Sofia; Scalabrini, Elaine C.B.; Vaz, Roberto; Fernandes, Paula Odete

The complexity of social media engagement, with multiple factors influencing this phenomenon, is increasingly present in corporate digital marketing. Some social networks allow the dynamic sharing of promotional content from businesses and tourist destinations through posting photographs, videos, and locations. Although visual quality and the use of hashtags are important strategies, contextual and emotional el...

Date: 2025   |   Origin: Biblioteca Digital do IPB

Towards accessible, inclusive, and intergenerational tourism in outdoor recreat...

Cardim, Sofia; Scalabrini, Elaine C.B.; Ferreira, Jessica; Fernandes, Paula Odete; Vaz, Roberto

The increasing number of tourists interested in outdoor activities registered a growth during the past few years, creating pressure in the sector to offer them adjusted products and services to enhance the overall experience of families travelling together. In this scope, ensuring that all individuals can equally enjoy shared time and togetherness despite their age or impairments is urgent. This research aims t...

Date: 2025   |   Origin: Biblioteca Digital do IPB

Population dynamics and economic strategies for enhancing industrial heritage: ...

Scalabrini, Elaine C.B.; Alves, Francisco; Neto, Reginaldo; Garcia, Joaquín; Teixeira, Felipe; Vaz, Roberto; Teixeira, João Paulo

This paper presents a bibliometric analysis examining the relationship between population dynamics and economic strategies for valorising industrial heritage based on 260 articles published between 1990 and 2025. The study reveals an exponential increase in publications from 2019 onward, reflecting a growing interest in this subject. The journal Sustainability emerges as the predominant source of publication, u...

Date: 2025   |   Origin: Biblioteca Digital do IPB

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