2 documents found, page 1 of 1
Critical competitiveness factors for hospitality: a look into the future
Varum, Celeste; Eusébio, Celeste; Melo, Carla; Alvarenga, António; Carvalho, Paulo Soeiro deTaking as staring point four possible scenarios for the Portuguese hospitality industry, we investigated which would be the critical factors of competitiveness for hotels in a 2020 time horizon. The results are innovative and challenging with practical implications for managers. The work is also valuable for the international foresight community by discussing the method and addressing some drawba...
Critical competitiveness factors for hospitality: a look into the future
Varum, Celeste; Eusébio, Celeste; Melo, Carla; Alvarenga, António; Carvalho, Paulo Soeiro deTaking as staring point four possible scenarios for the Portuguese hospitality industry, we investigated which would be the critical factors of competitiveness for hotels in a 2020 time horizon.The results are innovative and challenging with practical implications for managers. The work is also valuable for the international foresight community by discussing the method and addressing some drawbacks of the scena...