64 documents found, page 1 of 7
Is dissolution the solution? A customer relationship reactivation model
Lopes, Luisa; Alves, Helena; Brito, CarlosPurpose: The purpose of this study is to identify and explore the factors that lead a lost customer to accept the reactivation of the relationship in business-to-consumer services. With few exceptions, most studies have examined dissolution and reactivation processes in isolation. This study relates to both processes. Design/methodology/approach: The empirical study was carried out in a large Portuguese telecom...
The role of marketing in the management of health services: The case of the Mad...
Morão, António; Brito, Carlos; Nogueira, Sónia; Dias, Rui; Galvão, RosaObjective: The main objective of this study was to analyse the role of internal marketing in managing health services in the Clinicas de Santa Madalena (CSM) group. Theoretical Framework: Internal marketing is a management strategy aimed at motivating and involving employees, aiming to improve the performance and quality of services, which positively impacts customer satisfaction. Method: It uses a qualitative ...
Collective action and business competitiveness
Névoa, Manuel; Brito, Carlos; Carvalho, João M. S.This study aims to comprehensively review the extant literature examining the intricate relationship between collective action (CA) strategies employed within industrial contexts and the consequent impact on organizational competitiveness. Utilizing a systematic literature review methodology, this study meticulously identifies and synthesizes the challenges and solutions associated with CA. Additionally, it del...
Práticas para a gestão de recursos hídricos em bacias hidrográficas com históri...
Nunes, João; Parente, Joana; Benali, Akli; Nitzsche, N.; Prats, Sergio; Sá, Ana; Brito, Carlos; Dias, LuisOs incêndios rurais são um fenómeno recorrente em Portugal. Muitas vezes as cinzas produzidas por estes incêndios atingem as massas de água utilizadas para o abastecimento público, comprometendo a sua qualidade. Num exemplo recente, as cinzas resultantes dos incêndios de 2017 levaram à interrupção do abastecimento de água a algumas localidades, e à implementação de programas de monitorização adicional em outras...
Satisfaction and dissatisfaction in wine tourism: a user-generated content anal...
Meneses, Raquel; Brito, Carlos; Lopes, Bárbara; Correia, RicardoConsumer satisfaction plays a critical role in the success and survival of tourism organizations, including wine tourism. This study aims to identify the determinants of satisfaction and dissatisfaction in wine tourism experiences using a customer-centric approach and analyzing user-generated content. The analysis reveals that satisfaction and dissatisfaction in wine tourism are influenced by different factors,...
Exploring the correlations between epi indicators of COVID-19 and the concentra...
Silva, Ana Rita Pereira; Mesquita, D. P.; Duarte, Maria Salomé Lira; Pereira, M. Fernando R.; Alves, M. M.; Monteiro, Sílvia; Santos, RicardoThe COVID-19 pandemic caused by the SARS-CoV-2 virus led to changes in the lifestyle and human behaviour, which resulted in different consumption patterns of some classes of pharmaceuticals including curative, symptom-relieving, and psychotropic drugs. The trends in the consumption of these compounds are related to their concentrations in wastewater systems, since incompletely metabolised drugs (or their metabo...
Exploring the correlations between epi indicators of COVID-19 and the concentra...
Silva, Ana R.; Mesquita, Daniela P.; Salomé Duarte, M.; Lado Ribeiro, Ana R.; Pereira, M.Fernando R.; Madalena Alves, M.; Monteiro, SílviaThe COVID-19 pandemic caused by the SARS-CoV-2 virus led to changes in the lifestyle and human behaviour, which resulted in different consumption patterns of some classes of pharmaceuticals including curative, symptom-relieving, and psychotropic drugs. The trends in the consumption of these compounds are related to their concentrations in wastewater systems, since incompletely metabolised drugs (or their metabo...
To “like” or “not to like”: the relation among Facebook, brand attachment and l...
Santos, Sara; Brito, Carlos; Barreto, Ana MargaridaSocial media marketing is assuming a growing importance in Higher Education Institutions (HEI). However, most of these institutions fail in terms of the results achieved. In fact, while some HEI pages have a significant number of fan interactions, others reveal very low engagement. This paper aims at understanding the relationship between HEI brand attachment and the engagement of students with the respective p...
People: the most important marketing asset of territories
Correia, Ricardo; Brito, CarlosMarketing strategies adopted in many territories do not take into consideration the intangible dimension related to local communities, their history, culture and values. By ignoring a driving force of regional identity, such strategies do not value a major source of differentiation. In fact, in a time where the immaterial and relational capital assumes a key role, locals are not only one of the most essential e...
Partnerships in global health and population health - What to expect and how to...
Sottomayor, Ana; Vidal Castro, Joana; Carvalho, António; Brito, Carlos; de Barros, Fernando P. Cupertino; Craveiro, IsabelPartnerships in global health stand in an important position when discussing global health. During the 5th National Congress of Tropical Medicine, some central themes in this area were discussed: research, implementation and funding. This paper aims to reflect upon each theme, highlighting the most relevant aspects for the future and present of global health partnerships. It is based on the various presentation...