An increasing number of consumers demand healthier, more convenient, and sustainable food products, including rice, a staple worldwide. Food manufacturers have responded to this trend by considering food’s intrinsic and extrinsic aspects. This study evaluated the importance of variety, processing, and claims on willingness to try ready-to-eat rice (RTE-rice). It also analyses the influence of consumer attitudes...
Rice and cereal consumption has become a concern for consumers due to usually high glycaemic indexes (GI), which is a critical issue for a balanced and healthy diet. Therefore, the development of new products with low GI is an important target of the industry, particularly in countries with high consumption. This study assesses consumers’ perceptions about “rice” and “rice with low GI” and evaluates the effect ...
The Food Choice Questionnaire (FCQ) is a 36-item instrument assessing the importance of a number of factors that influence food choice: “health”, “sensory appeal”, “price”, “convenience”, “mood”, “natural content”, “weight control”, “familiarity” and “ethical concern”. The FCQ already counts with applications from over 40 countries and its translation into more than 20 languages. The main objective of this pape...