Encontrados 19 documentos, a visualizar página 1 de 2

The emotional response to colour theory in e-commerce

Purpose This study explores how the application of colour theory in e-commerce affects Portuguese consumers’ emotional and behavioural responses. It investigates how chromatic variation in “Buy Now” buttons influences visual attention, aesthetic perception, sense of urgency, and purchase intention.Methodology A quantitative exploratory design was adopted, using an online survey with 137 Portuguese participants....

Emotional vs. Functional Approaches on Instagram: The Disney Brand

Purpose: This paper aims to analyze how the Disney brand uses emotional and functional content strategies on Instagram to influence the emotional engagement of its followers.Methodology: Based on a quantitative approach, an online questionnaire was administered to users who follow Disney or related communities on Instagram. The data collected were analyzed using descriptive statistics and non-parametric tests.R...

The brazilian tourist on international trips: A behavioral analysis

Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. The number of trips has dropped considerably across the world and particularly in Brazil. Several studies show that one of the biggest dreams of Brazilians is to travel, but only about 1% of the inhabitant...

A study on the tourist experiences in the Peneda-Gerês National Park: Impact on...

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination image; iv. equity and v. loyalty to destination. For this purpose, ...

Brazilian consumer behavior in restaurants during the pandemic: practical impli...

The Covid-19 pandemic situation brought several challenges to Brazilian consumers, especially in the food and catering sector. For greater control of the pandemic, the Brazilian government has implemented a set of laws and regulations with the aim of containing the spread of the virus. The closure of restaurants, as well as the ban on the sale of food and beverages, led consumers to change their buying habits, ...

Personal leadership and communication abilities: Impacts on organizational perf...

The aim of this study is to understand the importance of communication within the management of an organization as a way to promote creativity, innovation, employees’ engagement and competitive advantages. Leadership success seems to be related to the level and style of communication, the innovation strategy, the level of efficiency, the ability to plan and be proactive and, ultimately, the performance of the b...

A study on the tourist experiences in the Peneda-Gerês National Park: impact on...

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination image; iv. equity and v. loyalty to destination. For this purpose, ...

IPVConcilia- sistema de gestão da conciliação

O Instituto Politécnico de Viana do Castelo (IPVC), no âmbito do Plano Estratégico IPVC2024, iniciou, em 2019, a implementação do Sistema de Gestão da Conciliação entre a vida profissional, familiar e pessoal, segundo a NP 4552, em integração com o atual Sistema de Gestão (SG-IPVC), da Qualidade (ISSO 9001) e da Responsabilidade Social (NP 4469). Para a implementação do IPVConcilia e Integração do SGConciliação...

Empreendedorismo no ensino superior: o exemplo da ESCE-IPVC

A publicidade e a transmissão do valor de segurança em websites de unidades hot...

A publicidade é resiliente, moldando-se à realidade, seja aos bons, seja aos maus momentos, como os que vivemos atualmente. Em plena crise sanitária, a publicidade digitalizou-se ainda mais, mas continuou a reger-se por princípios persuasivos (racionais e emocionais), bem como informativos. A publicidade emocional impõe-se como dominante, não obstante a componente racional fazer-se notar em certos setores como ...