2 documents found, page 1 of 1
Influence of individual and social values on customer engagement in luxury ther...
Japutra, A.; Loureiro, S. M. C.; Molinillo, S.; Primanti, H.This study aims to examine how values (i.e., individual and social values) influence customer engagement after managing a service failure in the thermal spa hotel context, and the mediating roles of perceived justice and brand experience. The data was collected from a survey of guests of luxury thermal spa hotels in Portugal, and the research model was assessed using partial least squares structural equation mo...
How can brands become central in the consumers’ life?
Japutra, A.; Loureiro, S. M. C.; Wang, S.; Primanti, H.Purpose Brand centrality is a religion-like brand–customer relationship, which refers to the extent to which a brand is in the center or heart of a consumer’s life. While its role in the fast fashion industry is prominent, its drivers and effects have not been comprehensively studied. This study aims to investigate the relationships between three psychological drivers (i.e. fashion-conscious, chronic shopping o...