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AMI Alimenta : how to reach more consumers? : consumer’s perceptions and brand ...
Caldeira, Rita SerranoThis dissertation focuses on AMI’s new brand, AMI Alimenta, which was created to provide good quality consumer goods to the public and, at the same time, finance AMI social projects. AMI Alimenta is currently facing some challenging times, in terms of branding, brand awareness, the best communication strategy to implement as well as understanding if the offline market sale is the best place to sell the products...
Data: 2018
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Origem: Veritati - Repositório Institucional da Universidade Católica Portuguesa