2 documents found, page 1 of 1
People and planet first
Reis, João Pedro; Henriques, DeniseThis article suggests a new approach to place branding and place marketing, applied to a case study – the Dão Wine region – and focused on People and Planet, rather than on consumer or customer-centric approaches, which have been used extensively in marketing. Methodology includes literature review, data collection, interviews, empathy maps and field observation in the region. Main findings show the relevance o...
Non-vitamin K oral anticoagulants assessment in high risk of bleeding patients ...
Silva Cunha, Pedro; Viveiros Monteiro, André; Coutinho Cruz, Madalena; Malveiro, Paula; Reis, João Pedro; Portugal, Guilherme; Dias, AnaAtrial fibrillation (AF) is commonly associated with advanced age and the presence of multiple, concomitant acute and chronic health conditions, placing this population at high risk for serious therapeutic side effects. Nonvitamin K antagonist oral anticoagulants (NOACs) are increasingly used for stroke prevention in patients with atrial fibrillation. The purpose of this study was to investigate the effectivene...