19 documents found, page 1 of 2
Sustainable Tourism Marketing Through Destination Image: An AHP Approach for UN...
Moreira, Pablo Henrique de Oliveira; Fraga, Carla; Lavandoski, Joice; Almeida, Paulo; Cardoso, LucíliaPopayán (Colombia) was the first city to be designated a UNESCO Creative City of Gastronomy in 2005, positioning itself as a symbolic ‘myth of origin’ within the network. In the context of growing demands for local strategies aligned with the Sustainable Development Goals (SDGs), it is pertinent to understand how founding cities manage and project their image through sustainable tourism marketing. Almost two de...
Mapping Gamification for Sustainable Urban Development: Generating New Insights...
Fraga, Carla; Cardoso, Lucília; Stefano, Ercília de; Lima Santos, Luís; Motta, NatáliaAlthough scientific literature already shows the connections between gamification, tourism and sustainability, there is still a gap in research into how gamification can transform cities into more playful, sustainable and intelligent tourism destinations. Gamification in tourism promotes engagement, education and innovation, enriching experiences and driving the development of smart destinations. This study adv...
Mapping corporate tax planning and corporate social responsibility: a hybrid me...
Araújo, Lurdes; Cruz, Sérgio Ravara; Santos, Luís Lima; Cardoso, LucíliaThe relationship between corporate tax planning (CTP) and corporate social responsibility (CSR) is complex, with various perspectives, and a detailed scientific analysis of this relationship is required. This complexity arises from the conflicting interests of maximizing shareholder value through tax strategies while meeting societal expectations of ethical behaviour and transparency. So, the main objective of ...
Demystifying neurotourism: An interdisciplinary approach and research agenda
Cardoso, Lucília; Araújo, Arthur; Silva, Rui; Almeida, Giovana Goretti Feijó de; Campos, Filipa; Santos, Luís LimaThe academic discourse surrounding tourism's interdisciplinary approach has long piqued the interest of the scholarly community. More recently, attention has pivoted towards the intersection of neuroscience and neuromarketing within the realm of tourism, giving rise to the concept of “neurotourism”. This emergence requires a comprehensive elucidation of the relevance of neuromarketing and neuroscience to the fi...
Mapping Corporate Tax Planning and Corporate Social Responsibility: A Hybrid Me...
Araújo, Lurdes; Cruz, Sérgio Ravara; Lima Santos, Luís; Cardoso, LucíliaThe relationship between corporate tax planning (CTP) and corporate social responsibility (CSR) is complex, with various perspectives, and a detailed scientific analysis of this relationship is required. This complexity arises from the conflicting interests of maximizing shareholder value through tax strategies while meeting societal expectations of ethical behaviour and transparency. So, the main objective of ...
Features of nautical tourism in Portugal-Projected destination image with a sus...
Cardoso, Lucília; Lopes, Eunice; Almeida, Giovana Goretti Feijó de; Lima Santos, Luís; Sousa, Bruno; Simões, Jorge; Perna, FernandoNautical tourism stands out for its potential to achieve social-economic development in coastal and island destinations and as a lever for sustainable tourism. However, the lack of a clear definition of nautical tourism at the international level makes it difficult to characterize it, and the case of Portugal is no exception. In fact, despite the enormous potential of Portuguese nautical tourism, there is a lac...
Uses and functions of the territorial brand over time: Interdisciplinary cultur...
Almeida, Giovana Goretti Feijó de; Almeida, Paulo; Cardoso, Lucília; Santos, Luís LimaSeveral approaches to the concept of the territorial brand have been given over time, which has generated different contextualizations to and applications of the concept. In order to homogenize and clarify the concept, the present paper aims to present the state-of-the-art of this theme through an interdisciplinary mapping of the uses and functions of the territorial brand. To this end, the study adopts a quali...
Management accounting practices in the hospitality industry: A systematic revie...
Campos, Filipa; Santos, Luís Lima; Gomes, Conceição; Cardoso, LucíliaThe hospitality industry has been making a remarkable contribution to the growth of several countries’ economies. From a business perspective, the best management accounting (MA) techniques and practices are fundamental to the success of companies. However, studies in this specific area in the hotel industry are scattered in the scientific literature in different types of documents and different languages, and ...
Management accounting practices in the hospitality industry: The Portuguese bac...
Campos, Filipa; Gomes, Conceição; Cardoso, Lucília; Santos, Luís LimaBackground: Despite the increase in tourism revenues, management in the hospitality industry faces constant challenges for profit maximization. In this way, the aim of this study is to analyze management accounting (MA) research applied to the Portuguese hospitality industry, identifying all the practices mentioned by authors studying the same theme in the rest of the world. Methods: fifty-two studies were obta...
A Imagem Cognitiva do Destino Turístico: O caso da cidade do Porto
Santana, Laís; Cardoso, Lucília; Vila, Noelia Araújo; de Araújo, Arthur FilipeNo atual contexto competitivo do mercado turístico global, é essencial perceber como o destino é visto pelo seu público alvo. Desta forma, a avaliação da imagem do destino tem se mostrado uma eficaz fermenta para a formulação e adaptação de estratégias de branding de destinos. Dada a importância desta técnica, o presente estudo visa avaliar a imagem cognitiva do Porto enquanto destino turístico. Para isto, anal...