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Online payments strategy: how third-party internet seals of approval and paymen...

Cardoso, Sofia Anastácio

With the recent increase in online purchases, organizations have been able to improve their capacity to collect, store and profit from personal and financial data gathering. Online purchases occur in an environment characterized by higher risk levels surrounding the transaction. Several payment strategies can be applied in order to mitigate the consumers’ perceived risk and increase trust levels. The present st...

Date: 2017   |   Origin: Repositório Institucional da UNL
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