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BUSINESS INTELLIGENCE IMPLEMENTATION ROADMAP FOR HOSPITALITY AND TOURISM INDUST...

Cardoso Sequeira, Nuno; Mota, Miguel; Costa, Rui; Luty, Piotr

Hospitality and tourism are sectors that generate a large amount of data, from hotel bookings, flights and customer information to data on tourist destinations and tourist preferences. The use of business intelligence in the hospitality and tourism industry enables companies to intelligently analyse this data and make informed decisions to improve their services, optimise operational efficiency, and enhance the...

Date: 2023   |   Origin: Revista E3

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