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Evaluating the contribution of a craft beer festival on a rural economy: The ca...

Rachão, Susana; Silva, Goretti; Fernandes, Carlos; Joukes, Veronika; Ferreira, Carla

The development of craft beer festivals is attracting diverse visitors every year which has triggered the emergence of craft beer tourism. Drawing from a craft beer festival context, this paper focuses on analysing the sociodemographic and behavioural profile of, as well as the overall expenditure generated by Artbeerfest (ABF) participants in the rural area of Caminha (North of Portugal), in terms of consumpti...


25 Anos de Turismo na UTAD

Joukes, Veronika

Juntamente com os alunos do 3.º ano da licenciatura em Turismo do ano letivo 2023-2024, Veronika Joukes quis realçar que a Universidade de Trás-os-Montes e Alto Douro (UTAD) criou este curso há 25 anos. Começou em Chaves com uma formação de cinco anos em Recreação, Lazer e Turismo que, em 2006-2007, mudou para uma formação em Turismo de três anos. Após 15 anos em Chaves o curso está desde o ano letivo de 2014-2...

Data: 2024   |   Origem: Repositório da UTAD

Conexão de Sabores: refeições Brasil e Portugal

Santos, Débora Martins dos; Brito, Flávia dos Santos Barbosa; Silva, Maria Beatriz de Arruda Gabriel; Bahia, Eriane da Silva

Data: 2024   |   Origem: Repositório da UTAD

The impact of the pandemic on hotels in Portugal Continental in 2020: measures ...

Sousa, Ana; Joukes, Veronika

The pandemic of COVID-19 caused an unprecedented crisis in the hotel sector. In Portugal, there was a drop of almost 70% in total revenues in hotels during 2020. Based on semi-structured interviews with the directors and owners of 27 tourist accommodations in mainland Portugal of the sun and sea, nature and city break tourism products, the measures and strategies adopted during the pandemic in 2020 in hotel est...


Food-and-wine tourists’ willingness to pay for co-creation experiences: A gener...

Rachão, Susana; Breda, Zélia; Fernandes, Carlos; Joukes, Veronika; Ferreira, Carla

This research aims to explore tourists’ willingness to pay (WTP) for food-and-wine experiences according to the generational cohorts’ theory. A positivist paradigm was employed, and data were gathered through an online survey made available from November 2018 to September 2019 and distributed through different platforms, with no incentive being offered. In total, 223 responses were validated and retained for an...

Data: 2023   |   Origem: Repositório Científico IPVC

Build sustainable stakeholders’ interactions around Wine & Food heritage.: A me...

Salvado, Josefina Olívia; Joukes, Veronika

Wine tourism represents a complex ecosystem, covering various fields of research, stakeholder interests, Wine & Food landscapes, territorial & cultural strategies and business perspectives. The Douro territory (North of Portugal) was the first wine region in the world to be demarcated and regulated (1756) and more recently, in 2001, due to its strong cultural identity, the Alto Douro Vinhateiro was clas...


Build sustainable stakeholders’ interactions around wine & food heritage: the D...

Salvado, Josefina; Joukes, Veronika

Wine tourism represents a complex ecosystem, covering various fields of research, stakeholder interests, Wine & Food landscapes, territorial & cultural strategies and business perspectives. The Douro territory (North of Portugal) was the first wine region in the world to be demarcated and regulated (1756) and more recently, in 2001, due to its strong cultural identity, the Alto Douro Vinhateiro was classified b...


Enoturismo em Portugal

Joukes, Veronika

Data: 2021   |   Origem: Repositório da UTAD

Build sustainable stakeholders’ interactions around wine tourism. A methodologi...

Salvado, Josefina; Joukes, Veronika

Wine tourism represents a complex ecosystem, covering various fields of research, stakeholders’ interests, wine & food landscapes, territorial & cultural policies and business strategies. To enhance a sustainable rural wine tourism experience, all players must be synchronized with the territory development potentialities. The study focus on Douro territory (North of Portugal), the first wine region in the world...

Data: 2020   |   Origem: Repositório da UTAD

Imagens do destino Douro em guias turísticos da segunda metade do século XX à a...

Santana, Maria Olinda Rodrigues; Joukes, Veronika

Fez‐se uma análise documental e discursiva dum corpus de guias turísticos publicados em Portugal de meados do século XX aos inícios do século XXI, com o objetivo de averiguar quais as imagens projetadas do Alto Douro Vinhateiro no referido género discursivo. A análise do discurso e da imagem de 22 guias permitiu concluir que a maior parte dos guias turísticos publicados antes da consagração do Alto Douro Vinhat...

Data: 2019   |   Origem: Repositório da UTAD

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