3 documents found, page 1 of 1
Incremental Innovation and Value Addition in SMES Operating as Retailers in the...
Carrasqueira, Helder BritoPurpose: This article aims to demonstrate that introducing specialized technical meat cuts can serve as a driver of incremental innovation in small retail marketing stores.Metodology: Exploratory interviews were conducted with four business owners in the sector to better understand its operations. Consumer profiles were assessed through a survey, with 286 validated respondents. Prices for technical cuts of meat...
The costs of sustainability in hospitality investment - implications for refere...
Carrasqueira, Helder Brito; Monteiro, CarlosPurpose: In order to contribute to the knowledge on the subject, in this article we propose to present, the differences between an investment in a hotel without specific environmental concerns, and one that incorporates this positioning from scratch.Methodology: For this purpose, we will use the Hubbart formula that allows us to establish the reference price of the average daily rate for the sale of the product...
Dimensões da internacionalização das empresas: proposta de uma nova dimensão at...
Carrasqueira, Helder Brito; Baleiro, Rita Rodrigues; Carrasqueira, Margarida CotrimO artigo procura demonstrar que é corrente caracterizar o processo de internacionalização das empresas, nomeadamente na fase inicial (curto-prazo), através da formulação “clássica” das dimensões de internacionalização. Porém, é na extensão do modelo às fases posteriores (nomeadamente no longo-prazo) que é verdadeiramente possível verificar se a empresa consegue consolidar-se no mercado exterior e ter sucesso.No...