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The impact of Social Networks on the classification of Luxury Hotels - Measurin...

Carreiras, Rodrigo Silva

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence; In recent years it was observed significant growth in hotel business turnover; new accommodation concepts and guest experiences have emerged; with these new opportunities also emerging, new concerns of communicating the new message to the right customers while tr...

Date: 2023   |   Origin: Repositório Institucional da UNL
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