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Banking reputation and its impact on stock markets: a big data analysis through...
Casado-Molina, Ana-María; Rojas-de-Gracia, María-Mercedes; Alarcón-Urbistondo, Pilar; Ramos, CeliaPurpose Given the substantial number of social conversations on the Internet, companies must remain vigilant about protecting their reputations and businesses. The purpose of this research is to measure the impact on share prices of reputational variables, measured through online comments, at the banking sector level as well as patterns of behavior between these variables and fluctuations in share rices. Design...
Reputational intelligence: innovating brand management through social media data
Casado-Molina, Ana-María; Ramos, Celia; Rojas-de-Gracia, Maria-Mercedes; Pelaez Sanchez, Jose IgnacioPurpose Companies are currently facing the challenge of understanding how their business is affected by the large volume of opinions continually generated by their stakeholders in social media regarding their intangible assets (experiences, emotions and attitudes). With this in mind, the purpose of this paper is to present an innovative management model, named E2AB, to measure and analyse reputational intangibl...
Managing relational capital for the sustainability of the energy sector in the ...
Casado-Molina, Ana-María; Ramos, Celia; Cabrera, FranciscoVarious management models have been proposed for intangible business assets in this new digital era. However, these models do not consider the relationships between intangible assets in business management, or their effect. This work has two main objectives: first, to show the effect of intangi-ble assets as expressed in digital media related to energy brands; second, to demonstrate the rela-tionships between t...