17 documents found, page 1 of 2

Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxu...

Empowering Luxury: How Cause-Related Marketing Influences Gen Z and Millennials...

Purpose: This study explores the emotional impact of post-purchase guilt on younger consumers in the Chinese luxury retail market, with a specific focus on the role of Cause-related Marketing (CrM) in mitigating negative emotions across luxury and non-luxury product categories.Design/Methodology/Approach: A quantitative experimental design was utilized, involving 326 respondents exposed to different advertising...

The Event ‘‘7 Wonders of Gastronomy’’ and the Digitalization of Communication i...

Food and wine and cuisine are one means of product differentiation in a tourist market where destinations that may be the same in terms of retail provision, buildings, climates and other characteristics vie for the tourist expenditure. The positive relationship between gastronomy and tourist activity is an economic catalyst for growth in specific territories, promoting local products and providing added value to...

Barriers to volunteering in the field of intellectual disability: a cluster ana...

This paper aims to characterise the profiles of individuals likely to feel discouraged to volunteer in the field of intellectual disability. The socio-emotional contours of intellectual disability hinder the involvement of volunteers in this field. There is evidence of the particular barriers to volunteering in activities involving intellectually disabled people, but there is a dearth of research on the charact...

Barriers to volunteering in the field of intellectual disability: a cluster ana...

This paper aims to characterise the profiles of individuals likely to feel discouraged to volunteer in the field of intellectual disability. The socio-emotional contours of intellectual disability hinder the involvement of volunteers in this field. There is evidence of the particular barriers to volunteering in activities involving intellectually disabled people, but there is a dearth of research on the charact...

The “insta” effect in the choice of a holiday destination : a case for conspicu...

Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .

Rules at the table: an exploratory study about the relationship between risk pe...

Empowering the Community or Escape Daily Routine—A Voluntourism Perspective

On the edges of tourism, volunteering, and travel, we find voluntourism with tourists, mainly from high-income countries, looking for an alternative form of travel that promises sustainable development of destinations. The aim of the paper is to explore voluntourism through motivations and impacts, as well as aggregate different volunteers in categories, in order to better understand this phenomenon. The result...

COVID-19, Technology and Marketing: moving forward and the new normal

The COVID-19 pandemic has impacted society very quickly and forever changed how we perceive and use technology (Cankurtaran & Beverland, 2020). Part of the reason for this change has been the emphasis on digital communication that has enabled individuals to continue to communicate despite social distancing and lockdown requirements. The aim of this book is to focus on the technology and marketing aspects of the...

Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A...

Customer-to-customer interaction constraints are key points in services management. The topic has been studied in the tourism field, but remains under-researched in a pilgrimage context. This paper discusses conflicts in pilgrim-to-pilgrim interaction along the path to sacred places, and in the connected tourist and hospitality services, that emerge from the heterogeneity of motivations to go on pilgrimage. An ...