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Linking Brand Experience and Brand Love to Word-of-Mouth in Food Retail

Araújo, Adriana; Turčínkova,Jana; Araújo, Ana; Magano, José

Brand love is associated with consumer behavior that affects organizational performance. This article examines the relationship between brand experience and brand love and between brand love and positive word-of-mouth among Portuguese consumers in the context of the international food retail chain LIDL. Specifically, it analyzes how brand experience contributes to consumers' love for the LIDL brand and how this...


Evaluation of the relation between lean manufacturing, industry 4.0, and sustai...

Varela, Leonilde; Araújo, Adriana; Ávila, Paulo; Castro, Hélio; Putnik, Goran

Nowadays, Lean Manufacturing, Industry 4.0, and Sustainability are important concerns for the companies and in a general way for the society, principally, the influence of the two production philosophies, Lean Manufacturing and Industry 4.0, in the three main pillars of sustainability: economic, environmental, and social. According to the literature review done in this work, these relations are not well known a...


Optimization of space and time discretization during the finite element method ...

Bona, Evandro; Silva, Luiz Henry Monken e; Borsato, Dionísio; Silva, Rui Sérgio Ferreira da; Fidelis, Dayanne Aline de Souza; Araújo, Adriana

Neste trabalho foi realizada a otimização da discretização espaço -temporal do método de elementos finitos para sua posterior aplicação na simulação da difusão multicomponente durante a salda de queijo prato, um alimento tradicional e muito consumi do no Brasil e similar ao queijo Gouda. Foi verificado que a escolha correta dos intervalos de tempo e da malha é fundamental para a aplicação do método. Após a otim...

Date: 2011   |   Origin: Oasisbr

Optimization of space and time discretization during the finite element method ...

Bona, Evandro; Silva, Luiz Henry Monken e; Borsato, Dionísio; Silva, Rui Sérgio Ferreira da; Fidelis, Dayanne Aline de Souza; Araújo, Adriana

The space and time discretization of the finite element method was optimized for following application in multicomponent diffusion simulation during Prato cheese salting, a traditional and much consumed foodstuff in Brazil originated from the European Gouda cheese. It was ascertained that the correct choice of the time intervals and mesh is fundamental in applying the method. After optimization the simulated re...

Date: 2008   |   Origin: Oasisbr

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