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Motivation-Based Segmentation of Visitors to a UNESCO Global Geopark

Given the sustained growth that Geotourism has experienced worldwide, it is crucial to gain a better understanding of geotourists. Therefore, this study aims to examine visitors’ motivations for visiting geoparks, segment them accordingly, and characterize each segment. An online questionnaire was developed to collect information from visitors of the Arouca Geopark— UNESCO Global Geopark and was completed by 60...