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How to use the package in the tobacco products to communicate in the plain pack...

Brandão, Amélia Maria Pinto da Cunha; Cidade, Jorge; Alves, Gisela

The aim of this research is to contribute to the emerging literature on the role of packaging of tobacco products, by providing a clearer explanation of what tobacco packaging means in consumer communication. With the recent legislative changes of tobacco products, i.e. communication restrictions affecting the packaging, such as the plain packs, packaging has become a more important tool to communicate with the...

Date: 2019   |   Origin: International Journal of Marketing, Communication and New Media
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