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Automating digital accessibility AI and machine learning for inclusive learning...
Costa, José Paulo; Coelho, Ana Sofia; Martins, Oliva M.D.Digital accessibility is essential for ensuring that students with disabilities have equal access to educational materials in higher education. Despite standards like the Web Content Accessibility Guidelines (WCAG) and PDF Universal Access (PDF/UA), many institutions still face challenges in providing accessible digital content. Existing tools can identify accessibility issues but often fail to automate the rem...
Comparative analysis of machine learning models for customer segmentation in E-...
Costa, José Paulo; Coelho, Ana Sofia; Martins, Oliva M.D.E-commerce growth has led to vast amounts of customer data, making effective customer segmentation crucial for personalized marketing and customer relationship management. This paper presents a comparative study of unsupervised clustering algorithms for segmenting e-commerce customers based on RFM (Recency, Frequency, Monetary) attributes and additional behavioural factors such as customer satisfaction and tenu...
Desporto, Território e Financiamento: Quais os critérios?
Teixeira, Nuno; Nogueira, Sónia P.; Coelho, Ana SofiaO desporto assume um papel determinante para a sociedade atual quer a nível do desenvolvimento social, económico e cultural, mas também para a promoção da saúde e bem-estar do indivíduo. As políticas públicas locais são fundamentais para o desenvolvimento desportivo, pois é a Administração Pública, em particular as autarquias locais, que apresentam uma maior proximidade com os seus cidadãos têm uma maior perceç...
Enhancing classroom dynamics: exploring the synergy of social marketing, neurom...
Martins, Oliva M.D.; Coelho, Ana Sofia; Costa, Paulo; Coelho, Ana Sofia; Costa, pauloAs a part of a research project, this paper refers to the assessment of the degree of knowledge integrating Social Marketing, Neuromarketing and Artificial Intelligence for sustainable economic development activities in Portugal. In addition, aiming to promote good behaviors and understand better the influence of Artificial Intelligence such as AI, VR, AR, big data, etc., on communications, social marketing can...
A proposal to understand the perception of trying insect-based food
Martins, Oliva M.D.; Bastos, Adriana de Fatima Valente; Coelho, Ana Sofia; Nutu, Oana; Simion, Violeta-Elena Violeta; Bucea-Manea-Țoniș, RocsanaThe perspective of the world population growth, with an estimate of more than nine billion people by 2050 (UN, 2022), associated with environmental concerns, gives a singular combination able to create many future problems about humans and animals’ food supply. Recognizing that the available protein sources influence negatively the surrounding environment, it is crucial to reflect on safety food alternatives fo...
AI-driven solutions for enhancing digital accessibility in higher education
Costa, José Paulo; Nacheva, Radka; Coelho, Ana Sofia; Martins, Oliva M.D.Digital accessibility is essential for ensuring that students with disabilities have equal access to educational materials in higher education. Despite the existence of standards like the Web Content Accessibility Guidelines (WCAG) and PDF Universal Access (PDF/UA), many institutions still face challenges in providing accessible digital content. Existing tools can identify accessibility issues but often fall sh...
Ethical challenges using technology in sport competitions
Bucea-Manea-Țonis, Rocsana; Păun, Dan G.; Coelho, Ana Sofia; Urdes, Laura; Mihoreanu, Larisa; Martins, Oliva M.D.Purpose: Technologies such as artificial intelligence or tools such as AR and VR can potentially improve performance in sports. However, not all athletes, coaches, or sports clubs can access these resources. In addition, ethical issues related to data protection need to be considered. This research aims to evaluate the main challenges and potential drawbacks of using innovative technologies in sports, which may...
Try or not to try? A theoretical proposal to change eating behavior
Martins, Oliva M.D.; Silva, Natacha Jesus; Costa, José Paulo; Coelho, Ana SofiaConsidering that animal protein production undermines environmental sustainability and that protein-based foods are essential for human survival, it is necessary to reflect on alternatives in view of global population growth, expected to exceed nine billion by 2050, together with the increase in life expectancy. These factors, combined with the environmental impacts of livestock, may result in an insufficient s...
The Role of Artificial Intelligence in Social Media Marketing: A Literature Rev...
Gomes, Cristina; Coelho, Ana Sofia; Morais, Elisabete PauloPurpose: This study aims to explore how Artificial Intelligence (AI) is transforming social media marketing in the local accommodation sector, with a particular focus on small and medium-sized enterprises (SMEs). It seeks to identify key trends, benefits, and challenges associated with AI adoption in this context. Methodology: A systematic literature review was conducted following the PRISMA framework. The anal...
Co-creation and active learning within higher education students
Coelho, Ana Sofia; Lisboa, Ana; Bittencourt, Bernadete de Lourdes; Pires, RaquelThe contemporary Higher Education System is full of challenges. The traditional teaching system was based on expositive lessons where the teacher was the center of attention, but this is no longer effective. Nowadays, students have become the center of attention, with a teaching system based on flexible structures and an active learning environment. Active learning activities such as co-creation are part of con...