32 documents found, page 1 of 4

Enhancing classroom dynamics: exploring the synergy of social marketing, neurom...

As a part of a research project, this paper refers to the assessment of the degree of knowledge integrating Social Marketing, Neuromarketing and Artificial Intelligence for sustainable economic development activities in Portugal. In addition, aiming to promote good behaviors and understand better the influence of Artificial Intelligence such as AI, VR, AR, big data, etc., on communications, social marketing can...

Desporto, Território e Financiamento: Quais os critérios?

O desporto assume um papel determinante para a sociedade atual quer a nível do desenvolvimento social, económico e cultural, mas também para a promoção da saúde e bem-estar do indivíduo. As políticas públicas locais são fundamentais para o desenvolvimento desportivo, pois é a Administração Pública, em particular as autarquias locais, que apresentam uma maior proximidade com os seus cidadãos têm uma maior perceç...

Ethical challenge susing technology insport competitions

AI has become a significant tool in various fields, including medicine, business, entertainment, and sports. However, the study of AI in sports is still in its infancy, particularly in terms of ethics. While AI can improve performance, it also raises ethical concerns about fairness and access to technology (Resseguier & Vfert, 2023, West et al., 2021). This research aims to evaluate the main challenges and pote...

Social marketing: an adaptative mind map based on a comprehensive literature re...

Using the same principles, techniques and tools as commercial marketing, social marketing considers also the desirable behavioural changes in the long term. This literature review is based on PRISMA review protocol and seeks to present a mental map that can be used to understand different socially responsible behaviours, especially eating preferences, related to social marketing, sustainability, and food. The f...

Nudging consumer behavior with social marketing in Portugal: can perception hav...

Simple Summary The world population has been continuously growing, along with life expectancy. More people living longer results in greater demand for different resources, such as water and energy, but also for food. It becomes imperative to ensure basic needs, including food of good quality. In this sense, providing food for all increases the demand for human and animal protein. Considering that food productio...

Causa versus efeito. Do que se trata?

A relação dos indicadores com o respectivo construto pode ser considerada de causa ou efeito. Considerando que o construto possa ser definido como formativo ou reflexivo, dependendo da análise teórica que antecede a análise estatística dos dados, torna-se fulcral compreender este processo. A importância desta conceitualização teórica é justificada pelas implicações na definição e análise do modelo estrutural. N...

Re-food: a collaborative movement based on volunteers networking

The potential of blockchain technology in higher education as perceived by stud...

Lifelong learning approaches that include digital, transversal, and practical skills (i.e., critical thinking, communication, collaboration, information literacy, analytical, metacognitive, reflection, and other research skills) are required in order to be equitable and inclusive and stimulate personal development. Realtime interaction between teachers and students and the ability for students to choose courses...

RE-FOOD: a collaborative movement based on volunteers networking

Re-Food is a movement fuelled through community goodwill, which aims to reduce hunger by fighting food waste. Created from the work of a single person, Re-Food has grown to become a non-governmental organisation [NGO], with the status of Private Institution of Social Solidarity [PISS]. Through networking collaboration, Re-Food proposes to bring an equilibrium between demand and supply of food products. The Re-F...

Validação teórica em modelagem de equações estruturais aplicada ao Marketing So...

A relação dos indicadores com o respectivo construto pode ser de causa ou efeito. Considera-se que o construto pode ser formativo ou reflexivo, dependendo da análise teórica que antecede a análise estatística dos dados. E esta relação tem implicações para a definição do modelo estrutural. Neste sentido, apresenta-se um processo de validação teórico para o modelo estrutural, aplicado ao comportamento do aleitame...