15 documents found, page 1 of 2

Network pathways of peripheral firm entry: empirical evidence from the global a...

Previous research on interfirm collaboration indicates that networks tend to be structurally stable due to path dependence and embedded firms' incentives to preserve their positional advantages. As a result, industry networks often resemble a core-periphery structure where peripheral firms seem to have little or no opportunity to access the core. Yet, under certain conditions, peripheral firms do manage to cros...

Marketing accountability and marketing automation: evidence from Portugal

Purpose: The present study seeks to outline the role of marketing automation (MA) in measuring the return on marketing activities and the challenges associated with reaching accountability in marketing. Design/methodology/approach: To investigate the objective of the study, the authors adopted a qualitative approach, conducting an exploratory study among ten key informants located in Portugal. Findings: Based o...

The legitimation of peripheral producers’ novelty by external audiences: the co...

Are radically novel practices more likely to attract recognition when the evaluating audience is composed of external evaluators? Our baseline argument asserts that radical novelty is more likely to be positively evaluated by an external audience and that peripheral (rather than core) producers have higher incentives to adopt novel practices that depart from tradition. Yet, because peripheral producers often la...

Fintech and SMEs sustainable business models: reflections and considerations fo...

Following the operational paradigms proposed by Industry 4.0, the last years have been characterized by the rapid growth of technology-based firms increasingly adopting sustainable business models. In particular, an increasing number of Fintech enterprises have started to launch new services in order to avoid the organizational barriers that impact negatively on the voluntary adoption of sustainable business mo...

The evolving role of artificial intelligence in marketing: a review and researc...

An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in marketing has shown that AI is capable of mimicking humans and performing activities in an ‘intelligent’ manner. Considering the growing interest in AI among marketing researchers and practitioners, this review seeks to provide an overview of the trajectory of marketing and AI research fields. Building upon the review of 164...

Digital platform-based ecosystems: the evolution of collaboration and competiti...

The rise of the Internet has seen traditional incumbent producers challenged by competition from digital entrant platforms. It is unclear, however, how those two types of actors—which are in competition but also mutually dependent—can co-exist in the new platform-based ecosystem. This paper sheds light on that pivotal phenomenon by connecting the traditional literature on incumbent adaptation with the growing c...

Translational mechanisms in business model design: introducing the continuous v...

Purpose – This paper aims at proposing knowledge translation as an element of business model design that can support entrepreneurs in achieving alignment and collaboration between entrepreneurial teams and external stakeholders. Design/methodology/approach – The conceptual model presented in the paper is developed from the literature review and draws mainly on two streams of work as follows: first, the contribu...

Challenges to knowledge transfer within a business incubator: the role of networks

Emergence and evolution of an entrepreneurial ecosystem: the case of Porto

Current work on entrepreneurial ecosystems is still underdeveloped, focusing prevalently on successful case studies such as Silicon Valley and less on peripheral areas where entrepreneurship is a nascent but growing phenomenon. In this paper, we examine the emergence and evolution of the entrepreneurial ecosystem of Porto, a city located in the north of Portugal, which has historically been an industrial hub bu...

Business model adaptation in response to an exogenous shock: an empirical analy...

Business models have received increasing attention in both academic and managerial communities. However, little attention has been paid to how business models change in response to extreme events. This topic is of critical importance since failure to achieve adaptation in a timely manner can lead to negative consequences such as a significant decrease in firm value or bankruptcy. This study explores how the bus...