5 documents found, page 1 of 1
Texts of scientific dissemination in the Pesquisa Fapesp magazine: Analysis of ...
Cortina, ArnaldoThis paper aims to examine the text of scientific dissemination to verify how the senses are constructed. To this end, it proposes to examine Pesquisa Fapesp magazine, which, in the perception of the project, corresponds a syncretic text, understood as those in which verbal and visual language establish a homologation relationship for the production of global meaning. The theoretical-methodological perspective ...
Sentidos do lugar: olhares do setor turístico oficial do Governo do Estado do M...
Rodrigues, Linda Maria; Lima, Terezinha de Jesus Campos de; Silva, David Leonardo Bouças da; Cortina, ArnaldoBased on the assumptions of Algirdas Greimas discursive semiotics theory, this paper aims to analyze the tourist propaganda speeches of the Government of Maranhão, highlighting the meaning effects produced to convince its interlocutors to assume the role of tourists in the mentioned destination. Methodologically, there’s an approach on the document Maranhão (2000) and on the marketing strategies ...
The blogger as representation of contemporaneousness
Cortina, Arnaldo; Silva, Fernando Moreno daThis article aims to analyze the characterization of the blogger and, consequently, the image of contemporary man, after all, the practice of the blogger is an extension of contemporary trends, a sample of the behavior included in what is being called post-modernism. The analysis of the work comes to the conclusion that the blogger, and the contemporary man, is defined by three pillars: narcissism, pseudolibert...
A GLIMPSE ON THE BESTSELLER READING PROCESS
Cortina, Arnaldo; Moreno da Silva, Fernando This work intends to discuss the "bestseller" concept, relating aspects on the cultural industry and concluding with the performance analysis of a well-know bestseller Brazilian writer, Luís Fernando Veríssimo. The handling of the reading process will be based following the discourse analysis from the Parisian school of semiotics aiming to verify the reasons from which this type of...
O processo de leitura do discurso religioso
Cortina, ArnaldoFoi analisado o discurso proferido pelo Papa João Paulo II aos operários de São Paulo, no estádio do Morumbi, em três de julho de 1980, a fim de verificar como este se estrutura internamente, uma vez que permitiu, na época, leituras tão diferentes entre si. Verificou-se que o processo interpretativo ressalta a ambigüidade do texto religioso em questão, uma vez que cada leitor retira do texto do Papa o que lhe i...