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Events and their influence on the destination value

Dias, Álvaro; Pereira, Leandro; Costa, Renato Lopes Da; Dutschke, Georg

The study of the influence of events on the destinations where they take place has gained strength over the years. The current study investigates the effects on tourism with importance on promoting, positioning and shaping the image of the destination. This study aims to understand the influence of an event to the value of the destination while addressing topics like sustainability, image and value of the desti...


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