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Crowdfunding for sustainable development projects: Empirical analysis of a Port...
Bernardino, Susana; Santos, José de Freitas; Vicente, LeonorFunding has been identified as one of the main barriers to entrepreneurship, with a particular focus on female entrepreneurship, for whom access to traditional sources of finance is recognised as particularly difficult. Crowdfunding (CF) has emerged as an alternative fundraising source, which exploits the digital environment to bring together entrepreneurs looking for funding to develop their projects (crowdfun...
Does cultural support facilitate the development of entrepreneurship? A cross n...
Santos, José de Freitas; Bernardino, SusanaNational culture is deeply rooted in the values of society and individual’s behaviors. These values and behaviors are not the same in the different nations and can affect the way people perceive entrepreneurship. A nation that wants to promote entrepreneurship and facilitate the emergence of more entrepreneurs needs a supportive culture. The objective of the research is to understand whether national culture di...
National culture and the dynamics of crowdfunding market: an international stud...
Santos, José de Freitas; Bernardino, SusanaInternet and other computer-based information system technologies have given rise to new types of alternative funding mechanisms. Crowdfunding (CF) offers an online platform that allows entrepreneurs to interact with funders and generate value through the creation of new ventures. The objective of the research is to understand if national culture variations affect the dynamics of the CF market activity. For tha...
Estratégias de marketing digital na construção de uma marca cidade – o caso de ...
Bernardino, Susana; Matos, Margarida M.; Santos, José de FreitasObjetivo: Com esta comunicação pretende-se compreender em que medida o uso das estratégias de marketing digital influenciam a imagem percebida dos residentes em relação à marca “Castelo Branco, Bordar e Receber”. Metodologia: Foi usado um inquérito por questionário online para recolha de dados dos residentes do município de Castelo Branco, entre Julho e Agosto de 2021. Foram obtidas um total de 745 respostas, q...
Using social media and social entrepreneur’s network to increase resources: wha...
Bernardino, Susana; Santos, José de Freitas; Silva, PedroResources are scarce, but critical for social the social entrepreneur, as the lack of them may undermine the accomplishment of the activities and mission of the social venture. This investigation aims to examine the extent to which the social entrepreneur reliance on its personal network and social media affects its capacity to attract resources for the social organization. For this purpose, a structural equati...
Determinants of crowdfunding activity and the role of culture: a cross-national...
Bernardino, Susana; Santos, José de FreitasInternet and other computer-based information system technologies have been used to develop new forms of funding mechanisms. Crowdfunding (CF) is an alternative fundraising tool that relies on a platform that allows entrepreneurs to interact directly with a large amount of potential funders. This mechanism could be attractive both for individuals who are looking for funding (crowdfunders) and for investors who ...
Insights from crowdfunding platforms in Portugal
Santos, José de Freitas; Sousa, MarcoCrowdfunding (CF) online platforms play an important role in an era of digital transition, by enlarging the opportunities of entrepreneurs to collect funds from the crowd. The online platform operates efficiently connecting people that asks for funds with investors/donors looking for investment opportunities. In Portugal, the first CF platform arose in 2009, and new platforms have emerged after that. To get an ...
Should a young entrepreneur do a crowdfunding cam-paign? A study among Portugue...
Bernardino, Susana; Santos, José de FreitasYoung entrepreneurs, especially the most qualified students, have recently begun to play a new role in the economy and to emerge as protagonists of new business projects, mainly focusing on market niches. Despite the growth that crowdfund-ing (CF) has experienced in recent years all over the world, it is a tool still under-exploited by young entrepreneurs. This communication aims to understand the behaviour of ...
Does immigrants’ characteristics shape the predisposition to entrepreneurship?
Bernardino, Susana; Santos, José de Freitas; Casarin, ElianeThe immigration crisis in Europe and the challenges of social and economic integration of immigrants has become a relevant subject to advanced economies. This communication aims to enhance the knowledge base about the immigrant’s entrepreneurial propensity. To explore this topic the paper examines the gender, age, education, área of study and previous experience of immigrants in Portugal, assesses the individua...
Inovação e empreendedorismo: uma avaliação do programa “Parcerias para o Impacto"
Bernardino, Susana; Santos, José de FreitasO desenvolvimento e sucesso das iniciativas de empreendedorismo social está dependente de diversos fatores, em especial da aquisição de recursos financeiros. Para o financiamento destas iniciativas existe um vasto conjunto de instrumentos financeiros que podem ser usados nas fases iniciais e intermédias do lançamento de um projeto, como os subsídios, donativos ou empréstimos, entre outros. No entanto, em Portug...