5 documents found, page 1 of 1

A strategic roadmap for the wine sector in the Setúbal peninsula

The wine sector contributes significantly to economic, environmental and social development. In Portugal, the Setúbal Peninsula is one of the fourteen wine regions. Operated by numerous local businesses in a rural area, the wine industry generates enhanced value and provides jobs in the region. The main purpose of this research is to study the wine sector in the Setúbal Peninsula, Portugal, in the context of th...

An empirical study on the recall of slogans

The general purpose of this paper is to analyze the effectiveness of slogans. An empirical quantitative study was conducted, in order to access the effectiveness of twenty one brand slogans from nine business-to-consumer product categories, measuring their recall and recognition rates and possible intrinsic characteristics impacting it: slogan antiqueness, slogan length and product category as independent varia...

Emarketing for wine tourism

This research aims to identify the main features in Wine Tourism operators' websites and to present a suggestion on how these operators could maximize the Internet tool. Ultimately, this research intends to assess the use of eMarketing for Wine Tourism. The sampled websites belong to six important wine producers in Portugal. Through the content analysis of the websites, we sought to determine the popularity and...

Uma abordagem de marketing para os pequenos produtores de vinho

A importância da marca Portugal e da marca região de vinhos na internacionaliza...