15 documents found, page 1 of 2
Unveiling the power of supplier-country image on B2B customers' perceptions: be...
Crespo, Cátia Fernandes; Crespo, Nuno Fernandes; Silva, Susana C.Researchers in business-to-business (B2B) sectors often assume that findings regarding country-of-origin (COO) effects on end consumers can be directly applied to the industrial marketing context. This tendency to generalize can result in an inaccurate understanding of how buyers perceive COO information in B2B scenarios. This study investigates the effect of supplier-country image on international customers’ p...
Unveiling the power of supplier-country image on B2B customers' perceptions: Be...
Crespo, Cátia Fernandes; Crespo, Nuno Fernandes; Silva, Susana C.Researchers in business-to-business (B2B) sectors often assume that findings regarding country-of-origin (COO) effects on end consumers can be directly applied to the industrial marketing context. This tendency to generalize can result in an inaccurate understanding of how buyers perceive COO information in B2B scenarios. This study investigates the effect of supplier-country image on international customers’ p...
Changing the sails to survive the storm: Strategies that foster international b...
Crespo, Nuno Fernandes; Crespo, Cátia Fernandes; Silva, Graça; Barros, BeatrizPersisting global crises, such as COVID-19, pose significant challenges for international companies. The increase in uncertainty and instability in foreign markets has profoundly affected firms’ strategic decisions, forcing them to adapt to dynamic conditions in order to maintain or improve their international performance. Grounded in the dynamic capabilities view, this study examines how exploration and exploi...
Strategic responses of the family businesses in accommodation industry: lessons...
Crespo, Nuno Fernandes; Crespo, Cátia Fernandes; Calado, MariaPurpose – The purpose of this study is threefold: 1) to examine the relevance of specific strategic orientations for family businesses in the context of an intense crisis such as the COVID-19 pandemic; 2) to investigate the role of a family adaptability in surviving the crisis; and 3) to assess how proactive strategic responses connected with marketing or retrenchment responses connected with reducing costs rel...
Innovation in times of crisis: The relevance of digitalization and early intern...
Crespo, Nuno Fernandes; Crespo, Cátia Fernandes; Silva, Graça Miranda; Nicola, Maura BedinUsing the resource-based view, we examine the roles of international and digital orientations as determinants of the digitalization and the early internationalization strategies of international new ventures (INVs). We also examine the effect of implementing those strategies on the innovation performance of INVs during the COVID-19 pandemic. We tested this conceptual framework by using structural equation model...
Uncovering the factors behind new ventures' international performance: capabili...
Crespo, Nuno Fernandes; Corado-Simões, Vítor; Fontes, MargaridaABSTRACT: This research is based on the perception that the explanation of International New Ventures’ (INVs) performance demands a process view, going deeper than the standard approach, in empirical papers, of testing a direct relationship between company-level antecedents and performance. A three-tier model was developed to investigate the process leading to INVs international performance, emphasizing the rol...
The effects of subsidiary’s leadership and entrepreneurship on international ma...
Crespo, Cátia Fernandes; Crespo, Nuno Fernandes; Curado, CarlaThis study investigates the role of a strong subsidiary leadership and entrepreneurial culture in the promotion of marketing knowledge inflows. We further examine their consequences on the subsidiary’s ability to develop new products when moderated by the tacitness of knowledge. The data were collected from 202 Portuguese subsidiaries of multinational corporations and were analyzed using partial least squares s...
The effects of subsidiary’s leadership and entrepreneurship on international ma...
Crespo, Cátia Fernandes; Crespo, Nuno Fernandes; Curado, CarlaThis study investigates the role of a strong subsidiary leadership and entrepreneurial culture in the promotion of marketing knowledge inflows. We further examine their consequences on the subsidiary’s ability to develop new products when moderated by the tastiness of knowledge. The data were collected from 202 Portuguese subsidiaries of multinational corporations and were analyzed using partial least squares s...
The influence of the technology-organization- environment framework and strateg...
Picoto, Winnie; Crespo, Nuno Fernandes; Carvalho, Filipa KahnAbstract. Purpose – The objective of this paper is threefold. It aims i) to identify the antecedents of the use of cloud computing, ii) to understand the effect of the use of cloud computing together with strategic orientations on enterprise mobility, and iii) to comprehend the effect of the use of cloud computing and enterprise mobility on organizational performance. Theoretical framework – This paper builds o...
Entrepreneurial capital leveraging innovation in micro firms: A mixed-methods p...
Crespo, Nuno Fernandes; Curado, Carla; Oliveira, Mírian; Munoz-Pascual, LucíaThis study examines whether intangible resources such as entrepreneurial capital and collecting and donating knowledge contribute to building the absorptive capacity of micro firms to achieve innovation. The study adopts a mixed-methods approach that follows a complementary explanatory design strategy that uses a dataset of 228 micro firms from Brazil. The main findings are that knowledge sharing collection inf...