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The impact of mascots in the children's consumption of food products: a study o...

Cruz, Ana Patrícia; Estima, Ana; Vieira, Elisabete

This document aims to shows the results of a study of the Child Consumer, where an analysis was made regarding the supposed influence that advertising mascots play in the choice of some consumer products. To validate this analysis, a qualitative survey was developed in the form as an interview, with children aged 6 to 10 years of age in primary schools in the central region. The children were confronted with ce...

Date: 2014   |   Origin: Estudos do ISCA
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