123 documents found, page 1 of 13
SEO in Rural Tourism: A Case Study of Terras de Trás-os-Montes-Portugal
Morais, Elisabete Paulo; Esteves, Elsa Tavares; Cunha, Carlos R.This research investigates the application of search engine optimization (SEO) in developing the digital image of rural tourism businesses in the Terras de Trás-os-Montes region of Portugal. With digital marketing becoming increasingly important for businesses to stay competitive, SEO has become a vital tool for developing online recognition, qualified traffic acquisition, and enhancement of conversion rates. T...
A bibliometric analysis of the first decade of gamification in tourism
Gomes, João Pedro; Cunha, Carlos R.; Pinho, Anabela; Mendonça, VítorEste estudo faz uma análise bibliométrica da produção científica relacionada com a gamificação aplicada ao turismo desde o seu início, em 2013, até finais de 2023. Os documentos foram identificados a partir de duas das principais bases de dados de indexação, Scopus e Clarivate Web of Science (WoS). Após a remoção dos duplicados os documentos foram triados, tendo sido selecionados para inclusão na análise biblio...
Empowering the Teaching and Learning of Geometry in Basic Education by Combinin...
Cunha, Carlos R.; Moreira, André Silva; Coelho, Sílvia; Mendonça, Vítor; Gomes, João PedroTechnology has helped to innovate in the teaching-learning process. Today's students are more demanding actors when it comes to the environment, they have at their disposal to learn, experiment and develop critical thinking. The area of mathematics has successively suffered from students’ learning difficul- ties, whether due to lack of motivation, low abstraction ability or lack of new tools for teachers to bri...
Using extended reality and machine learning in digital marketing focusing tourism
Cunha, Carlos R.; Gomes, João Pedro; Mendonça, VítorTechnology has shaped the way in which all economic sectors evolve and reinvent themselves in order to achieve a high level of competitiveness. The tourism sector, being information-intensive and globalizing, at a time when never before have so many people traveled to so many destinations, needs to be competitive in the way it promotes destinations and assists visitors, providing useful and effective informatio...
Converging extended reality and Machine Learning to improve the lecturing of ge...
Cunha, Carlos R.; Moreira, André Silva; Coelho, Sílvia; Mendonça, Vítor; Gomes, João PedroTechnology is constantly supporting in the innovation of the teaching-learning process. Today’s students are more demanding actors when it comes to the environment they have at their disposal to learn, experiment and develop their critical thinking. The area of Mathematics has successively suffered from students’ learning difficulties, whether due to lack of motivation, low abstraction ability or lack of new to...
Intangible approaches to improve individual health indicators and empower careg...
Cunha, Carlos R.; Moreira, André; Pires, Luís; Fernandes, Paula OdetePopulations worldwide are ageing at a faster pace than in the past, and this demographic transition will affect almost all aspects of society [1]. The number and proportion of people aged 60 years and more in the population are increasing; in 2019, the number of people aged 60 years and older was one billion; this number will increase to 1.4 billion by 2030 and 2.1 billion by 2050 [2]. Population ageing is an i...
An Architecture for Monitoring Elderly Using Digital Image Processing and Artif...
Cunha, Carlos R.; Moreira, André; Fernandes, Joana M.S.R.The world population, on average, has seen its life expectancy increase. This phenomenon is causing the elderly population to grow. This reality has put pressure on the development of solutions - across a multidisciplinary spectrum - that are capable of helping the elderly in their daily lives. This assistance is especially important for elderly people who live alone and isolated - a common reality in many rura...
The Role of Artificial Intelligence to Empower and Leverage Brands
Cunha, Carlos R.; Gomes, João Pedro; Mendonça, VítorTechnological evolution has impelled companies to adopt innovative solutions supported by technologies. In a particular way, brands have been migrating from traditional marketing to digital marketing, with the vanguard of emerging technologies allowing them to obtain competitive advantages. Nowadays, artificial intelligence promises to transform the area of marketing, considering that machine learning, natural ...
Avaliação SEO dos websites dos hotéis das Terras de Trás-os-Montes através do U...
Morais, Elisabete Paulo; Cunha, Carlos R.; Mendonça, VítorO SEO (Search Engine Optimization) é uma estratégia de marketing digital que consiste em otimizar um site para melhorar a sua visibilidade e posicionamento nos resultados dos motores de pesquisa. Isso é importante porque a grande maioria das pessoas que procuram por um serviço ou produto, como um hotel, utilizam os motores de pesquisa para encontrar informações relevantes. Ao otimizar o website do hotel com pal...
Using extended reality in experiential learning for hospitality management educ...
Cunha, Carlos R.; Martins, Catarina Antónia; Mendonça, VítorTraining qualified human resources is a challenge in all areas of knowledge. In particular, in the areas where the training environment of the graduates is not easily laboratoryable and/or possible to emulate, internships are often used in the work context, where an On-the-Job Training is provided. Higher education all over the world has sought to innovate in the way it mixes education. Accordingly, the digital...