70 documents found, page 1 of 7

Female Leadership in Wine Tourism in Portugal

Based on data collected from managers of wine tourism businesses in rural areas in Portugal, this study highlights the equal potential of female leadership in wine tourism. Specifically, women’s profiles, management practices and leadership narratives were analyzed and contrasted with corresponding data reported by their male counterparts. Concerning personality traits, no statistical difference between men and...

As rotas da Bairrada, do Dão e da Beira Interior enquanto estruturas dinamizado...

As rotas relacionadas com o vinho têm um elevado potencial para promover a dinamização e o desenvolvimento dos territórios onde se integram. O presente capítulo tem como objetivo discutir o importante papel destas rotas, bem como caracterizar três destas rotas existentes na Região Centro de Portugal – a Rota da Bairrada, a Rota dos Vinhos do Dão e a Rota dos Vinhos da Beira Interior – e os territórios em que se...

Comparison of three wine routes realities in Central Portugal

Wine tourism is an important area of special-interest tourism in Portugal, and represents an increasingly significant component of regional development. In a more conservative approach, wine tourism has been described as visiting vineyards, wineries and engaging in wine-related activities. However, this perspective has been broadened, taking advantage of all the potential of the specific destination’s terroir (...

Tourist experiences in a wine region – the case of the Portuguese Beira Interior

Visitors' experiences as reported on social media constitute relevant data that not only represent memories and allow post-visit evaluation of the experience, but also influence third-party future experiences via the phenomenon of "word-of-mouth". In this context, the present study aims to understand the wine tourism experiences of visitors to the specific wine region of Beira Interior in Central Portugal, as r...

The stakeholder-entrepreneur value creation pyramid in wine tourism: Taking sup...

Wine tourism represents a complex ecosystem combining distinct sectors: grape production, wine making and tourism. Innovative wine tourism must understand the dynamics of the wine tourism ecosystem, specifically regarding entrepreneur-stakeholders' value-cocreation, and its capacity to unlock significant sources of new value, with benefits for all. By proposing a stakeholder-entrepreneur value-cocreation pyrami...

Internationalization strategies: circumventing the liability of newness: a case...

This chapter analyzes the internationalization process of an irregular exporter and seeks to perceive the internationalization theory that explains the company over this international path. Some of the most studied internationalization models that explain the rapid internationalization process were reviewed in order to compare the main characteristics of each theory. Methodologically the chapter uses primary da...

Experiências de Enoturismo no Centro de Portugal: Oportunidades de Cocriação, I...

A experiência enoturística cocriada pelos agentes da oferta

Os agentes da oferta no mercado enoturistico desempenham um papel vital em termos da dinamização da atividade enoturistica real e potencial para o desenvolvimento do território rural. Este capítulo tem como objetivo apresentar e discutir alguns dos resultados obtidos das entrevistas exploratórias aplicadas aos agentes da oferta das três regiões em estudo: Região da Bairrada, Região do Dão e Região da Beira Inte...

Desafios e implicações para a cocriação de experiências enoturísticas rurais su...

O presente capítulo apresenta as reflexões conclusiva deste livro onde se foram discutindo problemáticas associadas ao desenvolvimento de experiências de enoturismo cocriativas sustentáveis em áreas rurais, e onde se foi apresentando investigação realizada no âmbito do projeto TWINE - ‘Cocreating sustainable Tourism & WINe Experiences in rural areas’. Pretende-se sistematizar as principais conclusões da investi...

Do vinho ao terroir: Experiências enoturísticas envolventes e transformadoras